Symmetri Marketing

Symmetri Marketing was hired by U-M Health Rogel Cancer Center to communicate information about the center to the public, maintain the website's security and updates, and work on special projects like a clinical trials search. The team at Symmetri was chosen due to their high ratings, proximity, budget-friendly pricing, and culture fit. They hosted the primary Rogel Cancer Center website and developed patient-focused and physician-focused clinical trials searches. The project is ongoing, with Symmetri currently converting the patient-focused clinical trials application and assisting with URL redirects for the Rogel site into the new Michigan Medicine digital environment.

For the educational publisher Zaner-Bloser, Symmetri Marketing was tasked with rebuilding their website in Drupal CMS. The company found Symmetri through a referral and selected them for their cost-effectiveness and aligned company values. The scope of work included development planning, CMS development, front-end development and theming, scripted migration, maintaining GTM tagging and Facebook pixels, meeting minimum WCAG 2.0 accessibility standards, and configuring meta tags.

Symmetri Marketing worked with a dental equipment and consumables manufacturer to assist with a comprehensive campaign. The company had a longstanding relationship with Symmetri, which began with the original agency they later acquired. The campaign aimed to unify three distinct workflows and messages into a single solution. Symmetri delivered a full suite of materials, including a print brochure, print ad, social media content, email newsletter, an introductory video, and a series of clinical tip videos. The first phase of the project is complete, and they've moved into phase two.