Looking for a top product branding company?

Product branding involves defining the message, value, and audiences for a product your company sells to consumers. It's different from corporate or business branding, which focuses on your company at large instead of a particular product or service.

A few popular examples of great product branding are Dove and Axe (products of Unilever) or Downy and Tide (products of Procter and Gamble). Some consumers may not even know these products are produced and sold by a larger parent company.

While Dove and Tide are big-name examples of product branding, the strategy can be applied to all companies, regardless of size. Hire a branding agency that specializes in product branding to help you get started.

That's why we've created this list of the best product branding consultants for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business. (And, if you want personalized recommendations, tell us about your project.)

List of the Best Product Brand Consultants

  • 1
    $50,000+
    10 - 49 Employees
    San Diego CA

    Founded in 2005, Traina is a premier branding agency based in San Diego that is reimagining the way brands are built. By unifying strategy, design, and digital expertise under one roof, their team creates market-leading brands that are driven by data, fueled by design, and built for digital from day one.

    Clients
    Microsoft
    Facebook
    10X Genomics
    Brooklyn Brewery
    Notable Project

    Traina conducted branding and web design for an e-learning platform. Along with working on the user interface and experience of the website, the agency did logo design work and made videos. Their work had excellent reviews. Traina constantly met the client's expectations.

    "The biggest gift for our company has been finding this exceptional [Traina Design] team and making them an integral part of everything from the beginning." – Founder, Learning Platform

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  • 2
    $10,000+
    50 - 249 Employees
    London United Kingdom

    BrandOpus is a brand-led creative agency based in London with offices in New York, Chicago, and Melbourne, Australia. The agency, founded in 2007, is comprised of more than 60 experts who provide branding and package design services to companies in the consumer products & services, business services, financial services, and retail industries.

    Clients
    Britvic
    McCain
    Molson Coors
    Kraft Heinz
    Industries
    Notable Project

    An herb and spice producer hired BrandOpus to design the packaging of its products in a way that is consistent with the producer's global brand while being relevant to the local market. BrandOpus completed the project and the products with the new package design was launched. The implementation of certain design elements were so successful that the producer will incorporate it in other products in 2021.

    "With a clear brief and a thorough timeline provided by BrandOpus we were able to ensure key milestones were met for a successful handover and launch." - Senior Brand Manager, Herb and Spice Producer

  • 3
    $25,000+
    10 - 49 Employees
    New York NY

    Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.

    Clients
    BMW
    Beekman 1802
    Unilever
    Intel
    Industries
    Notable Project

    An online retailer realized its website needed a makeover, so they hired Ruckus. The Ruckus team contracted out the backend development and built a seamless frontend that users love. They also provided marketing services to get the new site off the ground.

    "The first email blast that we did with our guys from Ruckus was the day before Thanksgiving, and it generated over $1 million in sales on day one, with zero issues on the site. The site performed beautifully. ... We averaged eight minutes per user time on our site, so we just had great metrics on our first foray with these guys." – CMO, Online Retailer

  • 4
    $75,000+
    10 - 49 Employees
    New York NY

    Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses. 

    Clients
    Mastercard
    Gore
    Spectrum Enterprise
    Edwards Lifesciences
    Industries
    Notable Project

    Tenet Partners updated brand messaging for an aerospace company. Services included market research. 

    “The new branding received very positive feedback and set the benchmark for future campaigns. Tenet managed the complexity of the project well and understood their role as part of the creative team. Their integrative view of branding was essential to success, and rare among their competitors.” — Corporate Brand Manager, Aerospace Company

  • 5
    $50,000+
    10 - 49 Employees
    Portland OR

    Manifesto Agency is a branding company that also provides marketing strategy and advertising services. With offices in Portland, Ore., and Milwaukee, they work primarily with enterprise and midmarket businesses in the consumer products, healthcare, and IT industries. Founded in 2011, they have just over 10 employees.

    Clients
    Intel
    Amazon
    Cisco
    Quest Diagnostics
    Industries
    Notable Project

    Manifesto Agency developed an employee-led brand reinvigoration campaign for a semiconductor manufacturer. The team created marketing assets that sharpened the brand strategy and helped realign employees. All of their work was well-received. A massive project, the team worked efficiently to unify teams across the globe.  

    “They have high integrity, are really creative, and love what they do, which shows in all the work they present.” – Global Brand Strategist, Semiconductor Manufacturer

  • 6
    $25,000+
    10 - 49 Employees
    Geneva IL

    Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients. 

    Clients
    Fellowes
    Make-A-Wish
    Cargill
    American Red Cross
    Industries
    Notable Project

    A multinational publishing firm hired Rule29 for comprehensive brand management: Advertising, outreach, market research, and other aspects of developing and maintaining a brand. They helped the client expand into digital content from print-only publications, and helped implement a direct publisher-based marketing approach. The new strategy expanded market share with every product launch.

    "They're a very talented agency. Their creative work is top-notch. Our relationship with their entire team was really solid. They were adaptive to different sorts of projects, and the project actually gained scope as a result of our ability to work together." – Chief Marketing Officer, Multinational Publisher

  • 7
    $100,000+
    1,000 - 9,999 Employees
    Montreal Canada

    Sid Lee is a creative agency headquartered in Montreal. It has expanded to offices in Paris, Toronto, and Culver City, Calif. since its establishment in 1993. Sid Lee employs 796 professionals that provide web design, social media marketing, digital strategy, advertising, and branding to small, mid-size, and large companies alike.

    Clients
    Cirque du Soleil
    MLSE
    HBO
    The North Face
    Industries
    Notable Project

    Sid Lee built an email marketing campaign to build a stronger conversion rate. The team also assists with optimization and A/B testing.

    "Their communication was lightning fast."

  • 8
    $25,000+
    1,000 - 9,999 Employees
    London United Kingdom

    SGK is a global packaging and brand experience company based in London with offices in Amsterdam, Paris, Munich, and Chennai, India. The company, founded in 1953, has more than 5,800 employees and provides content marketing, branding, email marketing, event marketing & planning, packaging design, social media marketing, and video production services. SGK serves midmarket and other-sized companies in the consumer products & services, retail, financial services, and medical industries.

    Clients
    Amazon
    Air France
    American Express
    AstraZeneca
    Industries
    Notable Project

    A food & beverage company hired SGK to do packaging architecture and design work. SGK did prototyping, provided strategies and insights, and designed concepts. They also worked with the company's internal teams to explore different packaging ideas that would excite consumers and enhance consumer experience. SGK has been meeting the company's expectations in this ongoing engagement.

    "They’re very transparent regarding delivery time and have never gone past a deadline." - Innovation Manager, Food & Beverage Company

  • 9
    $5,000+
    10 - 49 Employees
    Dnipropetrovs'k Ukraine

    Tubik Studio is a design and development agency based in Dnipro, Ukraine. Founded in 2013, Tubik has 33 employees and provides services that include mobile app development, web design & development, and UI/UX design for primarily small businesses. 

    Industries
    Notable Project

    A social media analytics site partnered with Tubik Studio to create a visual identity and UI/UX that reflected it. Tubik first created a logo that incorporated the client's message, then designed the user experience for their web portal oriented toward social media influencers and brands that use social media to engage customers. 

    "Their work ethic and creative output are exceptional. Their creative ability is stellar and it's not like they are pumping out stuff quickly—they’re actually producing high-quality artwork." – Founder, Social Analytics Website

  • 10
    $100,000+
    10 - 49 Employees
    Del Mar CA

    Founded in 2003, BLVR is a branding company located in San Diego. The team of 20-plus members specializes in branding, digital strategy, web design and development, and UX/UI design. The agency works with a variety of clients in different industries.

    Clients
    Andis
    Little Beet Restaurants
    DHI Telecom
    Tony Robbins
    Notable Project

    BLVR created a vibrant brand for a nonprofit. Along with brand strategy, the agency helped create several digital products including websites, print materials, and logos. Since the work began, the client has seen more traffic to its website. The client feels that BLVR is very responsive and creative.

    "With BLVR, the work is so good, and it gets better every time. I don't even know how to explain it. They’re current on what’s current, yet while maintaining a timeless, classic brand."- CEO of Nonprofit  

  • 11
    $10,000+
    10 - 49 Employees
    Grand Rapids MI

    DEKSIA is a branding agency that’s been serving small business to enterprise clients for over a decade. Based in Grand Rapids, MI, the team of 20+ employees offers branding, web design, and marketing strategy.

    Clients
    Uber
    Visa
    Cotton Inc
    Twitter
    Notable Project

    For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

    “Right from our first meeting, Deksia told me what I needed done, and how much to spend. I ended that meeting in total agreement with them. Deksia has a good understanding of what it takes to grow a business.” – Owner, Home Restoration Company

  • 12
    $25,000+
    10 - 49 Employees
    San Diego CA

    MiresBall is a creative agency based in San Diego. Since 1985, the team of 20 works with a variety of clients on their branding, packaging and web design, and advertising needs. 

    Clients
    Global Tech
    Shure
    Industries
    Notable Project

    Sixteen years ago, MiresBall was hired by a global tech company for a variety of digital tasks. The work included global advertising, updating a website, content creation, and more. The client prides MiresBall on their quality of work and attention to detail.

    "The one thing I really enjoyed about them [MiresBall] was that they were never in a rush when thinking about a project. They were always very logical and analytical, thinking and asking the right questions. It was a great two-way conversation." – Former Marketing Program Manager, Global Tech Company 

  • 13
    $10,000+
    2 - 9 Employees
    New York NY

    C42D is a branding agency based in New York. Since 2010, the agency and its team of eight have been specializing in web design, branding, and UX/UI design. 

    Clients
    Kindbody
    YouTube
    Shazam
    Ogilvy
    Industries
    Notable Project

     A health insurance plan company needed a rebranding when the Affordable Care Act took effect. C42D conducted research and created content to be implemented on an updated website. C42D created digital, print, and messaging for the client. 

    "Everyone at C42D took the time to understand our business, resulting in accurate and impressive work." - Founder of Health Plan Company

  • 14
    $25,000+
    10 - 49 Employees
    Lewiston ME

    Founded in 2013, Anchour is a branding, web development, and logo design agency based in Lewiston, ME. A small team of about 20 employees runs the company, and they mainly work with small and mid-market businesses. Their branding offerings include visual identity, brand strategy and messaging, and naming.

    Clients
    Apple
    Ubisoft
    TaskRabbit
    Sappi
    Industries
    Notable Project

    Anchour partnered with a dog daycare to build a WordPress website and create a complementary brand strategy and logo and perform SEO maintenance. This step was crucial to helping the owner launch the new business.

    “Anchour's team seemed interested in getting to know me and the story behind my company, compared to other agencies, which treated it as a job. … I wanted my story and mission to be reflected in the brand.” – Founder, Dog Daycare

  • 15
    $25,000+
    10 - 49 Employees
    New York NY

    Founded in 2005, Motto is a branding agency with offices in Dallas, TX, and New York City. The agency and the 20+ member team are experts in UX/UI design, branding, and web design. 

    Clients
    Google
    20th Century Fox
    Hershey's
    Blue Sky Studios
    Industries
    Notable Project

    Motto modernized a mattress manufacturer by updating their website and implementing other branding strategies. By using unique designs and strategies, the agency built them a new identity from scratch, which caused sales to increase. 

    "They're [Motto] a well-oiled machine. They hit every deadline and kept the project organized through management software."- Chief Marketing Officer, Mattress Manufacturer

  • 16
    $25,000+
    10 - 49 Employees
    London United Kingdom

    The Yard Creative is a design innovation house located in south London. It was founded in 2007 and now has a team of 19 that provides branding, market research, graphic design, and more.

    Clients
    GLOBAL BRANDS: Coty
    SKINS
    Converse
    Bourjois
    Industries
    Notable Project

    A cosmetics company was releasing a refresh of an old brand and wanted to create a corresponding in-store experience. The Yard Creative researched and provided the client with ideas for the campaign and its implementation.

    "They’re thorough and strategic. When we make requests, they ask us questions about why we think that request will deliver for us. They force us to think about what will get us the results we want—based on the consumer research and sales data, rather than on existing strategies that we may have followed for 10 years but that don’t meet our needs." — Senior Merchandising Manager, Cosmetics Company

  • 17
    Undisclosed
    10 - 49 Employees
    Chicago IL

    Paragraphs, LLC is a graphic design firm headquartered in Chicago. The team of about 23 employees has worked with clients ranging from small startups to large enterprises. Paragraphs, LLC has specialized in branding and graphic and web design for over three decades since it was founded in 1984.

    Clients
    Baxter Healthcare
    Exelon Corporation
    IBM Watson
    Hyatt
    Industries
    Notable Project

    Paragraphs LLC partnered with a printing manufacturer to work on a branding campaign for the organization. The team at Paragraphs LLC worked to launch an international branding campaign. They created video material and marketing supplements that were transcribed into 13 different languages. The client has seen an increase in sales and partnerships since the branding campaign. The client was impressed with how responsive and organized the team at Paragraphs LLC was. 

    "They’re incredibly dependable in terms of correspondence and delivering results." –Global Director of Environmental and Health Safety, Printing Manufacturer

  • 18
    $10,000+
    10 - 49 Employees
    Marietta GA

    id8 is a graphic design agency located in Marietta, Ga. They have about 7 employees that serve small and midmarket businesses in the education, consumer, nonprofit, and legal sectors. Services include branding, packaging design, and web design. 

    Clients
    Guinness
    Veritiv
    Janus International
    Aarons
    Industries
    Notable Project

    id8 created and executed a branding campaign to raise a private school's profile in the community. They designed a new logo and signage for the physical building that made its location more prominent among other neighborhood buildings. The team then developed a responsive website with a modern look. 

     

  • 19
    $25,000+
    10 - 49 Employees
    Chicago IL

    Cultivate is a brand agency based in Chicago that was founded in 2005. Their team of 92 employees offers a range of services including branding, mobile app development, UX/UI design, digital strategy, web development, and video production.

    Clients
    Ozinga
    The Chicago International Film Festival
    SAIC (School of the Art Institue of Chicago)
    Diadem
    Notable Project

    A youth non-profit that had been around for 50 years found that their messaging, image, and brand needed to be modernized. Cultivate developed their new messaging for newsletters, fundraising pitches, marketing, and social media. Additonal services they provided included designing a new website and logo.

    "We've heard positive feedback from people who saw our website and our newsletters. Cultivate made a big difference for our organization, helping us transition to modern times." — CEO, Youth Non-Profit

  • 20
    $25,000+
    2 - 9 Employees
    San Diego CA

    LESS+MORE is a San Diego-based branding agency that was founded in 2006. LESS+MORE has a team of 10 who specializes in branding and offers other services such as marketing strategy, advertising, and logo and packaging design. 

    Clients
    LESS+MORE works with innvoative companies of various sizes
    from start-up brands to multi-national corporations. Representative clients are: Thermo Fisher Scientific
    Cassandra
    DocuWare
    Industries
    Notable Project

    A new restaurant hired LESS+MORE to create its brand. LESS+MORE helped the restaurant develop its menu concept and design, web pages, logo, business cards, newsletters, and overall brand and message.

    "They've been amazing, and we're very happy with the results. We'll continue to work with them on any projects moving forward and would recommend them to anyone opening up a restaurant." - Co-Owner, Restaurant 

  • 21
    $5,000+
    10 - 49 Employees
    Kharkiv Ukraine

    Founded in 2016, Outcrowd Agency is a digital agency. Their team of around 20 employees is based in Kharkiv, Ukraine. They focus on product design, UI/UX design, and web development.

    Clients
    Red Bull
    McDonald's
    Dolby
    Toyota
    Industries
    Notable Project

    Outcrowd Agency redesigned an existing website for a global operating system company. The team refreshed the site to reflect a new visual identity for the company.

    "The agency was very strong in communication and updates, and we always felt like we knew what was going on and what the next steps were." – CEO, Global Operating System Company

  • 22
    $10,000+
    2 - 9 Employees
    Lincoln NE

    WonderWild is a branding and design studio located in Lincoln, Neb. Founded in 2015, their small team of 2 specializes in branding and graphic design. They serve small and midmarket businesses in the consumer products industry.

    Clients
    Lay's
    Dr. Smoothie
    USA Today
    Coors Light
    Industries
    Notable Project

    WonderWild worked with a glass company to complete a full brand overhaul. After consulting with management over a visual direction, they redesigned the client’s website and logo, and created other supporting marketing collateral. They continue to manage the site and provide support when needed.

    "We receive about 200 views each day since the new website launched and tons of positive feedback from the local community." Vice President, Glass Company

  • 23
    $10,000+
    10 - 49 Employees
    New York NY

    Plus972 is a boutique branding and marketing agency founded in 2009 and located in New York. The team of about 10 employees provides branding, web development, and e-commerce development services. Their clientele includes midmarket and small businesses in the real estate, e-commerce, hospitality and leisure, media, nonprofit, and retail industries.

    Clients
    The Ritz-Carlton
    The Getty
    Victor Group
    277 5TH
    Industries
    Notable Project

    Plus972 developed a website for an IT consultancy. They also managed marketing and content development. The team offered valuable insights, and their efforts led to improved brand visibility and lead generation.

    “Through working with them, we’ve gotten good social media exposure, as well as a good return on the mailings we did for the jewelry industry.” – Partner, IT Consultancy

  • 24
    $25,000+
    10 - 49 Employees
    New York NY

    Starfish is a marketing and creative services firm based in New York City. They were established in 2002, and have 23 employees. Starfish's services include marketing strategy, branding, logo design, media planning, web design, and more.

    Clients
    PwC
    Vornado
    Weight Watchers
    AST
    Industries
    Notable Project

    A consumer technology firm had split from a larger company, and wanted to articulate their talent strategy in a concise, engaging way. Using existing white papers and practices, Starfish designed a well-organized booklet of the client's hiring and career development ideas, which was deployed to offices around the world.

    "Over 700 of the books were delivered to our HR professionals around the globe. We also created PowerPoint presentations based on the creative approach that Starfish developed for the new people strategy...They produced exactly what we needed." — Project Management Director, Consumer Technology Firm

  • 25
    $10,000+
    2 - 9 Employees
    Sausalito CA

    Division of Labor is a advertising agency based in Sausalito, Calif. and founded in 2010. Their team of 11 employees specializes in advertising, social media marketing, and video production for clients of all sizes in the marketing, entertainment, and business services industries.

    Clients
    San Jose Sharks
    SFMOMA
    Kelly Services
    Opendoor
    Industries
    Notable Project

    Division of Labor ran a brand awareness campaign for a streaming device. They ran a campaign of outdoor, radio, and digital advertisements for two years. They also created the overall marketing strategy and taglines for the campaign. The client was very happy with the results of the campaign and said that their sales and brand awareness increased as a result.  

    “I loved their passion for creativity. They cared about my personal success and the success of my company.” – Former Director of Marketing, Streaming Device Company
     

  • 26
    $10,000+
    10 - 49 Employees
    Milwaukee WI

    THIEL is a marketing agency founded in 1981. Based in Milwaukee, with additional offices in Chicago, Indianapolis, and Columbus, Ohio, the team of 39 specializes in advertising, branding, and digital strategy. They primarily focus on serving midmarket clients in the business services and advertising & marketing industries. 

    Clients
    Snap-on
    Komatsu
    Young Dental
    Oral-B
    Industries
    Notable Project

    THIEL Design worked on brand profile development for an IT company. The team created a brand profile through customer, competitor, and employee interviews. They also produced a new web design, logo, and tagline. Overall, the client was impressed with the results of the project. 

    "THIEL Design really knew how to bring out our brand story. I was really impressed by all the interviews they conducted. The customer voice was such an important part of this project."                                                           — VP of Business Development, IT Company

  • 27
    $5,000+
    10 - 49 Employees
    London United Kingdom

    Founded in 2017, LoveGunn is a London-based branding and design firm. Their team of fewer than 10 serves small to midmarket businesses across a range of industries. Services include branding as well as web, UX/UI, and graphic design.

    Clients
    Chelsea Football Club
    Jungle Creations
    Iconic Labs
    Jealous Sweets
    Industries
    Notable Project

    LoveGunn provided branding and design services to a plant-based candy company. After conducting a competitive analysis, the team began drawing up a brand look as well as packaging. Their efforts increased the candy company’s market reach and revenue.

    “As a result of working with LoveGunn, we’ve managed to get our products into one of the top two supermarkets in the UK. As a result, we’ve tripled our revenue in one year.” — Co-Founder, Plant-Based Candy Company

  • 28
    $1,000+
    50 - 249 Employees
    Mohali India

    Founded in 2004, FATbit Technologies is a custom software development company with locations in Mohali, India and the U.S. A team of around 65 employees, they provide e-commerce development, custom software development, and UI/UX services. Their clientele comprises mostly midmarket businesses in the e-commerce, retail, and business services industries.

    Clients
    Noor & Zafir
    UNI Diamonds
    Superlivery
    GearFlow
    Industries
    Notable Project

    FATbit Technologies created a multi-vendor platform for a software development company. The solution, for which they built a mobile version, enables users to sell or rent tools and machinery and allows for refundable rent security. The platform was functional and the collaboration was successful.

    "The responsiveness to our issues was immediate and everything has been solved." – Managing Director, Software Development Company

  • 29
    $10,000+
    2 - 9 Employees
    Los Angeles CA

    Gelcomm is a branding and consumer research agency based in Los Angeles, California. The agency specializes in providing strategic design solutions. Founded in 1998, the team currently consists of less than 10 employees.

    Clients
    P&G
    Danone
    The Walt Disney Company
    Mattel Toys
    Industries
    Notable Project

    Gelcomm refreshed the identity of a consumer goods company. They produced marketing and sales material such as a style guide and logos. After the rebranding efforts, products were better received by consumers.

    "They delivered on time and then let my team digest their deliverables. My team often didn’t adhere to our timeline, but Gelcomm adjusted the schedule accordingly. We built a strong working relationship over time." –Former VP of Global Marketing, Consumer Goods Brand

  • 30
    $5,000+
    50 - 249 Employees
    Kraków Poland

    Admind Agency is a branding agency based in Krakow, Poland, that was established in 2010. Their team of 50 employees offers branding, marketing strategies, PR, and advertising services. 

    Clients
    ABB
    Lux Express
    Umwelt;Arena
    Industries
    Notable Project

    Admind Agency developed a mobile app for one of the world's largest trade shows. Their team created interactive videos, animations, infographics, and illustrated narratives to convey information to tradeshow attendees. The app successfully conveyed advanced technological concepts in a coherent
    and comprehensible way.

     

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