Conjure

Conjure was engaged by a senior vice president of marketing and communications for three companies, including a major energy provider, to help build, repair, or establish their brand identities. The largest scope of work was for the energy provider, which had quickly risen to a Fortune 500 company. Conjure assisted with internal and external communications, investor and government relations, reputation management, and sustainability. They translated the company's long legacy into a digital format for customer, employee, investment, and government engagement. The team size ranged between five and eleven members, and the client invested approximately $200,000 on the project.

A nonprofit organization in the learning and development space hired Conjure to support their rebranding efforts. The company was not satisfied with its existing name, prompting the decision to rename. Conjure was tasked with creating a new name, logo, brand design, and color scheme. They also helped with messaging and created digital materials. Additionally, Conjure designed and developed a new Webflow site, migrated data from the old site, created new content, and currently provide maintenance support. The team included the CEO, a web designer, and a graphic designer.

Conjure was brought in by CTLGroup, an international engineering, architecture, and building materials consulting and testing firm, to articulate the company's value proposition and create a modern visual identity. After conducting discovery work, including interviews with key clients and employee surveys, Conjure translated the core messaging into a new visual identity. They also redesigned the company's website, created a new brand document, and redesigned communication pieces such as proposals, sales enablement materials, and trade show materials. The client spent between $50,000 and $60,000 on the project, which started in August 2022 and is still ongoing.