Simple Truth
visit site- $25,000+
- 10 - 49 employees
- Chicago, IL
Simple Truth is a creative brand agency founded in 1996 and located in Chicago with a team of more than 40 employees. Simple Truth has over two decades of experience in branding and content marketing. The firm also offers graphic design services.
Client Insights
Industry Expertise
25%
20%
15%
15%
15%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 45%
Enterprise (>$1B) 45%
Common Project Size
$50K-$199K 6 projects
$10K-$49K 3 projects
$200K-$999K 3 projects
Clients
- Adtalem
Highlights from Recent Projects
Simple Truth worked with League, a health and benefits technology platform, to drive the company's thought leadership and generate leads. They developed a content marketing strategy, identified key topics, and targeted the right formats and channels to reach the audience. They also helped in writing content, managing the development of the platform, and promoting the content. The project, which cost around $500,000, started in August 2012 and concluded in February 2018. The client had previously worked with Simple Truth on a successful product launch, leading to their re-engagement.
In another project, Simple Truth was hired by a public college system in Chicago to implement a complete rebrand. The project, which cost about $600,000, started in October 2020 and ended in July 2022. The process involved an assessment of the brand, the development of creative personas, ad campaigns, and brand guidelines, and the design of a logo and color scheme. The CEO of Simple Truth served as a project manager, working alongside a team of researchers, graphic designers, copywriters, and branding specialists.
Simple Truth also collaborated with Northern Arizona University to develop branding initiatives for the different colleges within the university. They developed brand identities, positioning, and initiatives based on thorough research and collaboration with the university. The strategies revolved around improving communication with prospective students and their parents. The project, which cost around $200,000, began in October 2021 and is ongoing. The client praised Simple Truth for their strategic and creative approach to challenges.