Simple Truth

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Simple Truth is a creative brand agency founded in 1996 and located in Chicago with a team of more than 40 employees. Simple Truth has over two decades of experience in branding and content marketing. The firm also offers graphic design services.

Client Insights

Industry Expertise

Business services

25%

Medical

20%

Education

15%

Financial services

15%

Real estate

15%

Consumer products & services

5%

Non-profit

5%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 45%

Enterprise (>$1B) 45%

Common Project Size

$50K-$199K 6 projects

$10K-$49K 3 projects

$200K-$999K 3 projects

Clients

  • Adtalem
  • Allstate
  • AvalonBay Communities
  • Baird & Warner

Highlights from Recent Projects

Overall Rating

4.9
15 Reviews

Simple Truth collaborated with a health and benefits technology platform, League, in a project aimed at enhancing the company's thought leadership position in the market. The project involved developing a content marketing strategy, persona work for the brand, content writing, platform development, and content promotion. Simple Truth also utilized tools such as Uberflip for content integration and Google Analytics to measure engagement. The project, which ran from August 2012 to February 2018, was successful, with an investment of around $500,000.

In another project, Simple Truth assisted a public college system in Chicago in revamping its brand. The project aimed to boost awareness and enrollment growth and was executed in three phases: research, strategy, and creative. The Simple Truth team conducted a comprehensive brand assessment, strategized ways to establish a brand platform, developed creative personas, ad campaigns, and brand guidelines, and designed the logo. The project, which ran from October 2020 to July 2022, was successful, with an investment of about $600,000.

In a project with Northern Arizona University, Simple Truth was engaged to develop brand identities, positioning, and initiatives for various colleges within the university. The project involved research, strategy development, concept testing, and implementation. Simple Truth worked collaboratively with the university to develop a better communication strategy for prospective students and their parents. The project, which started in October 2021, is ongoing, with an investment of around $200,000 thus far.

Timeliness

4.9

Service Excellence

4.9

Value

4.6

Would Recommend

5.0