Martal Group is a sales agency based in Oakville, Canada and San Francisco. Founded in 2009, their team currently consists of 34 employees, who serve mostly technology companies in SaaS, Enterprise software and IT sectors. They offer services in outbound lead generation, appointment setting, account management, and sales.
A Freight Digital Platform hired Martal Group to grow its North American client base. They assisted with campaigns targeting 3 different customer segments owning research / prospecting, messaging (email, call scripts), and outreach (email, calls) to schedule meetings before handing off to in-house sales team. The client landed some new logos and is nurturing others, he noted that compared to the client's other provider, Martal Group performed exceptionally.
"Their quickness at learning our product and industry as well as their ability to pivot impressed us." – Business Development Manager, Freight Digital Platform