Purple Sales

Purple Sales was hired by Cyberspective, a Cybersecurity Professional Services firm, to define and build their outbound sales strategy. The project involved branding, messaging, tech stack, and outreach strategy for their core cybersecurity consulting and advisory services. Key deliverables included branding guidelines, a pitch deck, CRM and email infrastructure setup, lead generation and qualification from chosen customer profile segments, and meeting booking with qualified prospects. The Cyberspective team found Purple Sales through an online search and chose them for their culture fit and aligned company values. The project was carried out by 2-5 employees from Purple Sales.

In another project, Purple Sales collaborated with an IT services company to enhance and promote their cybersecurity solutions. The main objective was to make high qualified appointments. The scope of work included handling outbound calls for the company's solution, Secutec SecureDNS. The major challenge was to simplify the marketing and storytelling to present the solution in an easily understandable manner. The company found Purple Sales through an online search and selected them for their culture fit and aligned company values. The project was executed by 2-5 employees from Purple Sales.

Purple Sales was also engaged by Catalyzr, Inc., a software company, to rework their branding. The project involved a redesign of their website, creation of brand guidelines, and templates for PowerPoint presentations, case studies, brochures, and one-pagers. Catalyzr found Purple Sales through a referral and chose them for their culture fit, good value for cost, and aligned company values. The project was undertaken by 2-5 employees from Purple Sales.