Direct Objective Consulting

Direct Objective Consulting was hired by a Journey Analytics firm to assist with their market positioning and communication strategy. The goal of the project was to establish the firm's presence in the B2B software arena and highlight their achievements and innovations. Direct Objective was chosen for their strategic approach and ability to contribute real value to the firm's narrative. Their work involved market positioning, messaging, PR campaigns, and analyst relations, with a team of 3 to 4 people working on the project.

The Credit Institute of Canada engaged Direct Objective Consulting for a lead generation project. The nonprofit professional association aimed to raise awareness about their organization and attract new members and students. Direct Objective was selected based on their successful work with another nonprofit. They conducted industry research, consulted with existing members, and designed and implemented a marketing plan that included social media ads, direct mail campaigns, telemarketing, and SEO for the association's website. The president of Direct Objective was the main point of contact, with occasional interactions with other team members.

An IT company hired Direct Objective Consulting to conduct market research and define a market segment. The company found Direct Objective through an online search and a referral, and chose them for their cost-effective pricing and good value. The team from Direct Objective, which consisted of 2 to 5 employees, was tasked with evaluating a vertical through comprehensive market research. The project was successful and met the IT company's objectives.