Direct Objective Consulting

Direct Objective Consulting was engaged by the Credit Institute of Canada to generate leads and raise awareness about their organization. The firm conducted industry research, consulted with existing members, and executed a marketing plan, which included social media ads, telemarketing, direct mail campaigns, and SEO for their website. The project was largely overseen by the president of Direct Objective Consulting, with occasional involvement from other team members. The client was pleased with the firm's work and felt that it effectively achieved their objectives.

Direct Objective Consulting was hired by a Journey Analytics Firm to develop their market positioning and communication strategy. The consulting firm carried out market positioning, messaging, PR campaigns, and analyst relations, contributing to the client's growth in the B2B software arena. The team was comprised of three to four members, and the client felt that Direct Objective Consulting was instrumental in helping them achieve their goals through their strategic approach and understanding of the company's future direction.

An IT services firm enlisted the services of Direct Objective Consulting to carry out a pre-business plan analysis of four potential opportunities. The consulting firm conducted high-level research and presented their findings and recommendations to the client. The project involved the principal of Direct Objective Consulting and one researcher. The client was satisfied with the quick turnaround and flexibility of the firm, and felt that the recommendations were beneficial for their decision-making process.