Berkeley Communications is an international full-service PR and comms agency based in Reading, U.K., with offices in London, Munich, New York, Paris, Madrid, and Amsterdam. The agency, founded in 1995, has more than 50 employees and provides PR, branding, marketing strategy, and digital strategy services to small and larger-sized companies in the IT, telecommunications, and e-commerce industries.
A biometrics company hired Berkeley Communications to help rename and rebrand the company to make it clear to the public what services it provides compared to other companies with a similar name. The engagement with Berkeley Communications made the company more visible as a biometrics company, accounting for 22% of biometrics news stories in the U.K. from only 1.1% two years earlier.
"They helped us to transform us from having virtually no brand equity, coverage, or voice in the biometric industry to having over a ⅕ share of the voice in biometrics." - SVP for Sales and Marketing, Biometrics Company