Don't Cry Wolf

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Don't Cry Wolf is a branding and PR agency in London, United Kingdom. Founded in 2018, they have about 15 employees that serve mostly midmarket and small-business clients in the consumer products, IT, and business industries. Services include branding, PR, and content marketing.

Client Insights

Industry Expertise

Consumer products & services




Business services




Information technology


Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 65%

Enterprise (>$1B) 5%

Common Project Size

$50K-$199K 2 projects

$10K-$49K 1 project


  • Elvie

Highlights from Recent Projects

Overall Rating

8 Reviews

Don't Cry Wolf was hired by an all-natural soft drink company to raise their brand profile and awareness. The team was responsible for the company's communications and PR strategy, organizing campaigns, focusing on spend, and creating deliverables. They worked closely with another agency to create content and provided reports on the impact and difference made by each campaign. The engagement began in September 2020 and is ongoing. The client praised Don't Cry Wolf for their high energy, impactfulness, and understanding of the company's objectives.

A new B2B SaaS tech business hired Don't Cry Wolf to develop their brand, including brand messaging, values, visual identity, and language. The vendor was selected through a competitive procurement process and was recommended for their reputation and previous work. Don't Cry Wolf created several brand options, developed three main routes, a brand pyramid and positioning, and a full visual identity for multi platforms. The process was accelerated to one week, during which the team worked on highly structured sprints and workshops, and the time post this work was used to refine what was already agreed upon.

A British set-top box manufacturer hired Don't Cry Wolf for branding, marketing, and PR efforts. The team conducted sessions with various members of the client's team, carried out customer research and surveys, and came up with various approaches and strategies. They also developed a semantic core for the business, redesigned the website, revamped the social media presence, and created a content strategy. The client chose Don't Cry Wolf for their ability to not just define strategy but also implement it, filling in the gaps of the client's internal marketing team. The engagement began in April 2020 and has since evolved into bigger projects.



Service Excellence




Would Recommend