Don't Cry Wolf
visit site- $5,000+
- 10 - 49 employees
- London, England
Don't Cry Wolf is a branding and PR agency in London, United Kingdom. Founded in 2018, they have about 15 employees that serve mostly midmarket and small-business clients in the consumer products, IT, and business industries. Services include branding, PR, and content marketing.
Client Insights
Industry Expertise
60%
15%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 65%
Enterprise (>$1B) 5%
Common Project Size
$50K-$199K 2 projects
$10K-$49K 1 project
Clients
- Elvie
Highlights from Recent Projects
Don't Cry Wolf was hired by a British set-top box manufacturer to help with its branding, marketing, and PR efforts. The company had not previously done any holistic brand work or brought in external help, so they hired Don't Cry Wolf to help them understand their brand identity. The agency conducted customer research and surveys, developed a semantic core for the business, and redesigned the company's website. They also revamped the company's social media presence, created a content strategy, and established a blog and newsletter. The first phase of the project ran from April to August 2020, and since then, the company has been working on larger projects with Don't Cry Wolf.
Don't Cry Wolf was hired by a new B2B SaaS tech business to develop the brand, brand messaging, values, visual identity, and language. The agency was selected through a competitive procurement process and was chosen based on their reputation and previous work. Don't Cry Wolf created several brand options, developed three main routes, and established the brand pyramid and positioning. They also developed a full visual identity for multiple platforms and a set of company values. The work was completed in a week through a series of highly structured sprints and workshops.
An environmental services company, One Blue Marble, hired Don't Cry Wolf to create a campaign to bring attention to the charity Neptune's Pirates UK. The goal was to end the mass slaughter of whales and dolphins in the Faroes and raise awareness of Neptune's Pirates' rebrand. Don't Cry Wolf was chosen for their cultural fit and company values alignment. The agency developed a highly visible and provocative campaign that addressed the charity’s activism and highlighted the change in direction for the charity. They conducted public survey insights and analysis and developed campaign guidelines for creative work. The campaign was successful in increasing public, political, cruise company, and general tourism sector engagement with, and awareness of, the charity and its campaign.