Digital Trails

Digital Trails was hired by an international affiliate marketing company to create a multi-country PR campaign. The goal was to drive high-value editorial links. The agency began with a discovery phase, identifying trends relevant to the company's markets. They created a cross-national index that aggregated several publicly available data sources and managed dedicated landing pages for each country. A project manager from Digital Trails was assigned to the company, and in-market PR was established for each country.

The Menagerie Collective LLC, a design and consultancy agency, engaged Digital Trails to establish PR and external press for a card game they were producing. Digital Trails finalized a press release and distributed it to news wires. They also established contacts with first-tier media, provided them with exclusive access to the release, set up interviews and media opportunities, and connected with influencers to spread the word about the game. The company worked closely with a Digital PR and Marketing Consultant and the Managing Director of Digital Trails.

Hult International Business School hired Digital Trails for SEO, affiliate, and content marketing. The school's goals were reputational change, improving Google search ranking, performance PR, and SEM strategy. Digital Trails was selected based on budget compatibility, culture fit, and aligned company values. The agency focused on supporting the recovery of reputation damage across search and social media caused by a negative review from a former student. They developed a comprehensive strategy that included performance PR, content marketing, and on-site optimization to drive search rankings and rebuild trust with the customer base.