Digital Trails

Digital Trails was hired by The Menagerie Collective LLC to assist in PR and external press establishment for a card game they were producing. Digital Trails finalized and distributed a press release, established contacts with first-tier media for exclusive access to the release, set up interviews and media opportunities, and connected with influencers in the client's niche to spread the word about the game. The engagement lasted from October to December 2020, with the client investing around $3,000 for the project.

Horses Middle East, a startup marketplace for equestrians in the Middle East, engaged Digital Trails to raise brand awareness and visibility. The project involved content creation and SEO to improve organic search results. The client worked directly with Diana, the company's Marketing & PR head, and Bogdan, the Managing Director. The project started in July and ended in August of 2020. Despite the completion of the project, the client expressed interest in rehiring Digital Trails for future endeavors.

Digital Trails was contracted by an international affiliate marketing company to create a multi-country PR campaign aimed at driving high-value editorial links. Digital Trails conducted a discovery phase to find relevant insights and trends for the client's markets, created a cross-national 'index' aggregating publicly available data sources, and managed the outreach phase. The client had an assigned project manager from Digital Trails, and each country had an in-market PR, but the client didn't work directly with them.