Marketbridge

Marketbridge was hired by Guidehouse, a global consulting firm, to launch their brand and position them with buyers. The firm required a targeted digital advertising and lead generation campaign to enhance brand awareness and support their growth. Marketbridge was chosen for their focus on results and demand generation strategies. They launched a public sector campaign, handled tasks in SEO, social media marketing, PPC ads, and email content development, and conducted creative sessions. The project was launched in less than two months across all media and the company invested around $1.8 million in the engagement.

In a different project, a retail cooperative engaged Marketbridge for creative and marketing campaigns, including SEO. The company required creative collateral material to reposition and rebrand their messaging. Marketbridge's work included television, radio, outdoor, in-store marketing, print, and more. They also handled web redesign, SEO strategies, local paid search, digital marketing, and content marketing. The engagement began around September 2018, with an investment of over $1 million each year across all departments.

Marketbridge was also hired by a healthcare technology company to increase awareness and preference for their services among their provider group and payer prospects. The company required an account-based marketing strategy aimed at their target prospects. Marketbridge developed the creative for multiple channels, prepared media plans, placed the media and handled all tracking and campaign reporting and analysis. They worked quickly to meet deadlines, launching channels incrementally to get the campaign in the market, and tested and optimized messaging on a regular basis.