Aspectus

Aspectus was hired by SGX FX, a company providing FX trading and automation technology to global financial institutions, to increase brand awareness and improve media relations. The project involved a team of 2-5 employees from Aspectus who successfully executed a media plan for SGX FX. The deliverables included quarterly subject matter briefings, opinion editorial articles, and media coverage hits in the EMEA, US, and Asian markets. The project resulted in significant media exposure for SGX FX, with 8-10 pieces of media coverage in key Asian publications.

The Sustainable Energy Association of Singapore (SEAS) engaged Aspectus to increase brand awareness and promote their annual conference and exhibition. The scope of work involved strategic media planning, press releases, media interviews, and daily social media coverage of the event. The Aspectus team also developed and executed a survey, analyzed the results, and crafted insightful content. The project significantly increased the visibility of the event and the association, with the client praising Aspectus for their professionalism, proactivity, and results-driven approach.

Multrees Investor Services, a company providing outsourced platform, custody, and investment administration services, hired Aspectus to increase press coverage and recognition in the industry. The project involved a team of 2-5 employees from Aspectus who developed thought leadership storylines, drafted content to promote the storylines, and released press releases based on the company's data and news. They also managed social media posts, conducted fortnightly team calls, and provided monthly reporting. The project resulted in 8-10 pieces of coverage over three months, significantly enhancing the company's presence in the industry.