Aspectus

Aspectus was hired by COWI, a leading global engineering consultancy, to raise and maintain the company's media profile in the UK and North America. The project was initiated from scratch as COWI previously had no media voice. The focus was on infrastructure, green transition, and renewables. The key deliverables included an agreed number of press releases per year, in-depth articles, and thought leadership pieces to position COWI's spokespeople as trusted advisors. Aspectus also sourced interview and commentary opportunities for key spokespeople. The project was successful in raising COWI's media profile and positioning their spokespeople as go-to experts in their field.

In another project, Aspectus was hired by Derivative Path, a company that provides scalable, cloud-based solutions for managing risks and improving profitability in interest rate, FX, and commodity derivatives programs. The goals were media engagement, SEO, and content development. Aspectus provided comprehensive PR and SEO services, including strategic planning, media outreach, content creation, conference research, and ongoing strategic counsel. They also developed a robust SEO strategy that included keyword research, content audits, on-page optimizations, technical audits, SERP analysis, and backlink reviews. Regular progress tracking and reporting ensured alignment with SEO goals. The project was successful in improving Derivative Path's media engagement and SEO performance.