Berkeley Communications Group

Berkeley Communications was engaged by Codility, a technical hiring platform, to increase their brand visibility by targeting larger media outlets. The company needed to showcase its thought leadership to a wider audience. Berkeley Communications established relationships with top media outlets and placed Codility in major trade publications, significantly increasing their reach. Their unique story angles for pitching were highly appreciated. The client praised Berkeley Communications for their storytelling capabilities and their ability to shape content that is relevant to reporters and journalists. The engagement, which started in Q3 2021, is still ongoing and has so far seen an investment of $10,000 per month.

Berkeley Communications was hired by Shelly USA, a home automation company, to increase brand recognition and support B2B sales. The project aimed to make the company more visible to potential investors. Berkeley Communications secured media coverage of corporate events and new product launches, pitched topics of interest to potential customers and investors, and drafted thought leadership pieces that were converted into blog posts. The agency also monitored for coverage and submitted applications for industry awards. The deliverables included 111 publications for the first half of 2023 with a total reach of 967.26 M (UVM), coverage and presentations at CES '22, preparations for CES 2023 and CEDIA '23, and recognitions by CES, Fast Company, and CEDIA.

Red Helix, a UK-based network performance and cybersecurity managed services company, engaged Berkeley Communications for a rebranding exercise, content creation, and PR services. The company's brand needed a fresh look and their content was not resonating with businesses. Berkeley Communications conducted discovery workshops to understand the company's values and requirements. They came up with a new name, created a logo, brand book, imagery, and tagline, redeveloped the entire website, and created content. They also helped with PR efforts, creating press releases, promotional videos, and speeches. The CEO of Red Helix praised Berkeley Communications for their credibility and the quality of their work. The rebranding project cost around $200,000 and the company now pays Berkeley around $120,000 annually for ongoing services.