Racepoint Global
visit site- Undisclosed
- 50 - 249 employees
- Boston, MA
Racepoint Global is a digital marketing and PR agency headquartered in Boston, MA with 9 offices scattered throughout the United States, China, and the United Kingdom. Founded in 2003, Racepoint Global is a large firm with around 420 employees and often works with international corporations. Most of their services are centered around traditional and online PR placement, but Racepoint also offers content marketing, social media marketing, and more.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 3%
Midmarket ($10M - $1B) 5%
Enterprise (>$1B) 92%
Common Project Size
This provider does not have any client reviews.
Clients
- Huawei
Highlights from Recent Projects
Racepoint Global was engaged by a division of Harman International Industries, a company that designs and engineers products for automakers and consumers. The division, originally known as Red Bend Software, sought to gain exposure for a specific automotive technology. Racepoint Global developed marketing strategies and leveraged their networking capabilities to promote the technology to automotive original equipment manufacturers (OEMs). They positioned the technology as secure and reliable, which led to the acquisition of Red Bend Software by Harman and subsequently by Samsung. Following these acquisitions, Racepoint Global was tasked with digitally transforming the brand into a speaker technology-oriented company. This was achieved through press releases, advertisements, and social media campaigns. The team also provides daily PR guidance on consumer response and behavior, and manages project resources and deadlines. The client has been working with Racepoint Global since 2000 and the engagement is ongoing.