PRLab

PRLab was hired by a Norwegian interior design company to increase brand visibility on the Dutch market. The company CEO worked directly with a project manager from PRLab, who led the creation of various stories based on the company's internal storytelling and the goals they wanted to achieve. These stories were then pitched to relevant media outlets, with weekly follow-ups monitoring the response from mass media. The CEO found PRLab's ability to quantify and measure goals particularly convincing, leading to their selection over other vendors.

An e-commerce funding company enlisted the services of PRLab to develop and implement a PR strategy for the Dutch market. The goal was to feature in a specific number of Tier 1 and Tier 2 outlets to increase brand awareness. The scope of the work included translating and distributing global press releases, writing thought leadership articles specifically for the Dutch market, and ensuring their publication in the most suitable media outlets. The company had direct contact with a PR account executive and a content writer from PRLab, who were selected as the best suited for the job by the company's marketing team and head PR company in the UK.

PRLab was tasked by an information technology company to drive stories around the company's founder and create foundational coverage for their category. The company, which is building a high-assurance platform for mission-critical devices, found PRLab through an online search and selected them due to their pricing fitting the company's budget and the good value for cost. The PRLab team, consisting of 2-5 employees, was given the challenge of creating a PR strategy for the startup, which is based in New Zealand and Seattle. The team identified key influencers and opportunities for generating stories around the founder and the category of technology before going to market.