Impression

Impression provided digital marketing services for Rutland Cycling, a bicycle and cycling equipment retailer. The company sought to consolidate its digital marketing activities under one agency. Impression was chosen for their expertise in managing core marketing channels and their innovative approach. The project involved transferring multiple digital marketing channels to Impression who then developed a digital marketing plan focusing on quick wins and long-term growth. The client reported improved control and visibility of the user journey as a result of consolidating their marketing channels under one agency.

Impression was hired by Abigail Ahern, an interiors retailer, for SEO, PPC, and paid social consultancy. The goal was to increase traffic, online visibility, revenue, and attract new customers. Impression was selected for their up-to-date knowledge of key trends and changes and their expertise in SEO and PPC. They delivered an integrated marketing strategy that improved the performance of the client's channels. They also helped the client run successful Black Friday and Boxing Day campaigns that maintained the brand's luxury status.

Impression was appointed by a nonprofit organization, the world's largest independent funder of cancer research, to manage their paid search activity. The goal was to drive awareness and maximize conversions such as donations and fundraising sign-ups. Impression was chosen for their ability to work collaboratively with the client's internal marketing teams and other agency partners. During the Covid-19 pandemic, Impression helped the client adapt to significant changes in audience needs and developed a contingency plan to maximize higher-performing areas. They also helped secure early access to the first Microsoft EMEA advertising grant to drive higher awareness.