Brandnation

Brandnation was hired by Columbia Sportswear, a global omni-channel sports brand, to provide public relations, influencer management, and social and digital communications. The company was selected for its aligned company values and successful pitch process. A team of 6-10 employees from Brandnation was assigned to this project. Their role was to act as a retained PR and influencer agency with yearly set KPIs and additional consumer-facing projects. The collaboration was a success as it was based on a referral.

Brandnation was also chosen by Pour Moi Ltd, a clothing retail company, to handle public relations, brand awareness, proactive press office, and campaigns. The agency was found through an online search and was selected due to its close geographic location, budget-friendly pricing, great culture fit, good value for cost, and aligned company values. A team of 2-5 employees from Brandnation was assigned to this project. They were tasked to manage all elements of the press and communication for Pour Moi as a retained PR agency with yearly set KPIs and additional consumer-facing projects.

Lastly, Brandnation was selected by Wolverine Europe Limited (Merrell), a sporting goods manufacturer, to generate media coverage for the brand in the UK market, build credibility with core consumers, and seek out new audiences. The agency was recommended to them and was selected for its high ratings and great culture fit. A team of 2-5 employees from Brandnation was assigned to this project. They worked on a project to celebrate Merrell's technical product attributes, optimizing content to generate a bigger impact and resonate with their new target audience.