Palm

Palm was hired by a brand manager to launch a new hotel and brand in London. After interviewing several agencies, Palm was chosen due to their successful pitch. The scope of their work included writing press releases, managing media relations and influencers, and supporting the hotel launch party. A team of 3 to 5 people from Palm worked closely with the brand manager to ensure the successful launch of the hotel.

In another project, Palm was hired by the Marketing Director of Mama Shelter London to provide press coverage for the hotel. The company decided to work with Palm because of their good value for cost and alignment with company values. Palm was tasked with providing ongoing visibility for the hotel by obtaining coverage on the activations and campaigns. They also exposed the hotel to relevant journalists and influencers who provided content creation and shared experiences relating to their visit to the hotel. The hotel was included in round-ups related to facilities, location, and offering.

Palm was also engaged by the Director of Marketing of Hippodrome Casino to raise the profile of Heliot Steak House at The Hippodrome Casino through strategic public relations and media engagement. Palm was selected due to their high ratings, great culture fit, good value for cost, and alignment with company values. The agency developed and delivered a full PR plan, including press releases, media kits, and curated story angles to secure coverage in national and lifestyle publications. They managed influencer outreach, hosted key opinion leaders for review experiences, and supported seasonal menu launches and VIP events. Deliverables included media coverage reports, influencer engagement programs, event management, and monthly KPI reporting focused on reach, brand awareness, and booking growth.