Gabrielle Shaw Communications

Gabrielle Shaw Communications (GSC) was hired by a food and drink marketing company to create and implement PR strategies for their clients and the company itself. After interviewing several agencies, GSC was chosen for their culture fit. Their scope of work involved helping the company with new food and drink brands, acting as a trusted, connected partner in deciding and defining the PR strategy. The GSC team assigned to this project included an account manager and 3-4 other team members.

The CEO of Krispy Kreme UK employed Gabrielle Shaw Communications to build awareness, create trials, and build a 'wow' factor for their doughnut franchise. GSC was chosen over other agencies due to their great culture fit, aligned company values, and their experience in launching a coffee brand in the UK. GSC created a launch program for the first Krispy Kreme store in Europe, which was to be launched in Harrods. The team assigned to this project consisted of 2-5 employees.

Corinthia's Managing Director in Qatar hired Gabrielle Shaw Communications to launch Corinthia London to the world media. GSC was chosen due to their proximity, great culture fit, and aligned company values. Communication was primarily through in-person meetings and email or messaging apps. GSC's scope of work included raising awareness in key media channels, introducing the brand to the market, and creating a PR and communications strategy for business areas, accommodation, restaurants, and spas.