YouYaa

YouYaa was hired by Papaya, a mobile app that simplifies bill payments, to build a consistent and positive brand image to attract new clients and drive business growth. The project team of 2-5 employees from YouYaa delivered an extensive brand guideline, press releases, thought leadership articles, and media outreach. This work helped position Papaya as a trusted name in the finance sector. They also developed a public relations plan targeting top-tier financial media for credibility.

YouYaa was selected by a FinTech company to improve brand awareness and bolster PR efforts in the competitive financial services industry. The team of 2-5 employees from YouYaa developed a comprehensive PR plan focused on generating exposure in the FinTech, finance, and blockchain space. They also worked on brand positioning to refine the company's messaging in a way that resonates with both current and future customers and aligns with market trends.

Sharely, a company that helps brokerage firms attract and retain next-gen clients, hired YouYaa to increase brand awareness, improve their B2B sales process, and develop a user waitlist. YouYaa worked in a fractional Chief Marketing Officer capacity, developing and executing a full-scale marketing strategy across both B2B and D2C initiatives. The key deliverables included regular LinkedIn content posting, user persona development, landing page creation, strategic ad campaign execution, press release publication, web content guidance, podcast creation, grant research, and market research.