Strategic Objectives is a PR agency based in Toronto, Canada. Since their start in 1983, the team of nearly 40 has provided PR, content marketing, and SEO services to a variety of industries including retail and consumer products.
Strategic Objectives created a back-to-school PR strategy to increase visibility for a Canada-based chocolate product company. In just a few weeks, the team launched a media campaign that reached magazines, TV, and social media. The client was extremely pleased with the results.
“They’re in-tune with the market and have a lot of good connections. When they contacted the media, they knew if the person they were reaching out to had a food allergy. That kind of detail helped us market the product.” – President, Chocolate Product Company