Strategic Objectives

Strategic Objectives was hired by Maple Leaf, a large food processing company, to address dissatisfaction with their previous PR agency and to launch a new marketing initiative. The team at Strategic Objectives developed a virtual online program to reach consumers amidst the COVID-19 pandemic, and created a new marketing communications program. They also worked on the company's CSR initiatives, developing a strategy to celebrate Maple Leaf's first year of being carbon neutral. The team helped launch new sustainability efforts and drafted an open letter to Canadian organizations following the Paris Climate Accord. The client invested around $200,000 on these projects, praising Strategic Objectives for their integrity, experience, and creativity.

Ennovision, an IT firm, hired Strategic Objectives to build a strong brand image for their foreign clients. The team at Strategic Objectives first gathered all the necessary information about the company and its objectives in the global market, then they created a brand strategy. The client worked with a team of five from Strategic Objectives, which included a project manager, PR specialist, and digital marketing executives. The client found Strategic Objectives through an internet search and chose them due to their good reputation.

Strategic Objectives was hired by one of the world's largest grill manufacturers to support their growing social media presence and assist with PR campaigns. The team provided full support for the company's social media strategy, developing content in both English and French for platforms like Facebook and Instagram. Strategic Objectives also made significant strides in the company's PR, gaining press and television coverage for the brand. The client spent between $250,000 to $400,000 on these services, praising Strategic Objectives for their thorough approach and thoughtful responses during the initial pitch.