Talk Shop

Talk Shop was hired by a digital marketing agency to support their clients' brand awareness and media relations strategy. The company's director sought to develop a product launch strategy and introduce the product and brand to new markets by securing media coverage. Talk Shop developed a strategic plan for media and influencer relations, compiled a list of media targets, provided media training, and coordinated media interviews. They also provided monthly reporting on impressions reached, volume of coverage secured, new audiences engaged, and web traffic analytics. The team included a business director, an account manager, and two coordinators. The client was impressed with Talk Shop's work and the results they achieved.

In another project, Talk Shop was hired by Lighthouse Labs, a tech education company, to boost brand awareness, establish thought leadership, and aid in student and employer recruitment. Talk Shop was found through a referral and chosen for their proximity, cost-effectiveness, and alignment with company values. The scope of their work included building credibility for Lighthouse Labs through strategies that resonated with the media and the general market. They helped bring student-focused stories to life, secured speaking and quote opportunities, and positioned the CEO as an influencer and thought leader in the space. Talk Shop also provided copywriting, ghost writing, influencer outreach, and press releases. They navigated the company through multiple crises, including the transition from in-person to remote operations during the COVID-19 pandemic, and helped announce the sale of the business. The client was highly satisfied with the results and the amount of press coverage and impressions achieved.