Directive

Directive was hired by SmartScout, a product research software company, to provide consulting on digital strategy and SEO. The founder of SmartScout selected Directive after listening to their content and deciding they were a good fit. The project involved weekly calls to discuss progress and strategize for the company's marketing and SEO efforts. The CEO and executive assistant of Directive were the main resources assigned to work with SmartScout. The project was successful and the client was satisfied with the results.

A data classification SaaS company engaged Directive to increase their organic and paid SEO and develop a web strategy. The senior marketing manager of the company found Directive through a referral and was impressed by their high ratings, culture fit, and SaaS specialty. Directive managed both paid and organic SEO efforts for the company, with dedicated teams for each. Key deliverables included content idea development, blog content briefs, keyword research, campaign proposals, and biweekly team meetings. The project was successful and the client was pleased with the results.

iCIMS, a leading provider of talent acquisition technology, hired Directive to improve their paid search ROI, increase SERPs/keyword share, and boost organic traffic. The senior manager of digital experience and performance at iCIMS found Directive through a referral and was attracted by their high ratings and good value for cost. Directive assigned 6-10 employees to the project, which initially focused on North America but was later expanded to include EMEA. The scope of work also included content writing services and a technical audit and optimization of the client's GA4 account. The client was extremely satisfied with the results of the project.