Double Dare Management

Double Dare Management was hired by Wink Magazine, a pop art publication, to execute a comprehensive marketing strategy for the launch of their first issue. The marketing agency began with an in-depth market research, which included demographic, competitive, and trend analysis. Based on the findings, a detailed marketing plan was developed, which included brand positioning, target audience segmentation, and selection of effective marketing channels. Double Dare Management also ensured a multi-channel distribution of the magazine, both in print and digital forms, and set up subscription services. They organized promotional activities, established retail partnerships, and implemented online sales. After the launch, they continued to monitor the magazine's performance and adapted strategies as needed. The launch of Wink Magazine Issue One was a significant milestone, reaching a global audience with maximum visibility.