Praxis

Praxis was hired by Daniel Wiser Consulting to help build awareness and trial for a new beverage brand using a digitally native strategy. The team at Praxis was responsible for leading the digital strategy, media buying, and influencer work. They were commended for their ability to mix great strategy with thorough execution and for their continuous efforts to learn and improve all elements of the program. The client was so impressed with their work that they stated they would happily introduce Praxis to their other clients and looked forward to collaborating with them in other capacities.

In another project, Praxis was hired by a food manufacturer to introduce a new brand to the US market. Praxis was responsible for building the brand through the digital world, which included planning strategies, handling campaigns, and managing influencers to obtain content and marketing assets. The client chose Praxis due to their budget-friendly pricing, great culture fit, and the quality and persuasiveness of their proposals.

Work Time Reduction, a global consulting and research firm, hired Praxis to build media awareness in the Canadian market for their new organization and the shorter work week concept. Praxis was also tasked with providing advisory on brand strategy and positioning. The client selected Praxis due to their close geographic location, budget-friendly pricing, great culture fit, and aligned company values. The client had previously worked with Praxis on a 4DW trial in 2022.