Harbinger Communications
visit site- $10,000+
- 10 - 49 employees
- Toronto, Canada
Harbinger Communications is a PR agency based in Toronto. Since 1990, its 70-person team has worked with small businesses and midmarket companies largely in the consumer product industry. They provide services in PR, content marketing, event planning, and social media marketing.
Client Insights
Industry Expertise
60%
25%
10%
5%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 50%
Common Project Size
$200K-$999K 5 projects
$10K-$49K 1 project
Clients
- Unilever
Highlights from Recent Projects
Harbinger Communications was contracted by Conagra Brands to handle all PR and corporate communication needs. The scope of their work included influencer marketing, media outreach, individual brand campaigns, content marketing, and more. They targeted all channels for their media outreach campaigns, including social media, radio, TV, and magazines. Additionally, they provided support in delivering speeches and creating case studies. The collaboration lasted from August 2019 to December 2021 and was overseen by Erin, the SVP of Harbinger Communications, along with 4-5 account managers.
VTech Technologies Canada Ltd. hired Harbinger Communications to increase their market share and brand awareness in Canada. The services provided by Harbinger included the preparation of sell sheets for all key market promoted products and press releases. They also pitched to long lead time and short lead time media sources, both traditional print and digital. The team from Harbinger that worked on this project ranged from VP level to account manager, with up to three people involved.
Harbinger Communications was engaged by a consumer goods company to support the relaunch of their brand in a challenging market. The agency was tasked with developing marketing and internal communications plans. Their goal was to engage and inspire the sales organization to approach customers with renewed enthusiasm and drive sales growth. Harbinger developed a comprehensive suite of sales tools, presentation materials, and content to help the company deliver an impactful presentation of their marketing plans. The project was managed closely by Sofia and her team.