Harbinger Communications
visit site- $10,000+
- 10 - 49 employees
- Toronto, Canada
Harbinger Communications is a PR agency based in Toronto. Since 1990, its 70-person team has worked with small businesses and midmarket companies largely in the consumer product industry. They provide services in PR, content marketing, event planning, and social media marketing.
Client Insights
Industry Expertise
60%
25%
10%
5%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 50%
Common Project Size
$200K-$999K 5 projects
$10K-$49K 1 project
Clients
- Unilever
Highlights from Recent Projects
Harbinger Communications was hired by VTech Technologies Canada Ltd. to increase their market share and brand awareness. The company was already working with Harbinger when they acquired LeapFrog. The scope of Harbinger's work included the preparation of Sell Sheets for the company's key market promoted products, preparation of Press Releases, and pitching to long lead time and short lead time media sources. The Harbinger team, composed of up to 3 people ranging from VP Level to Account Manager, provided invaluable services to VTech, reinforcing their market presence.
Conagra Brands engaged the services of Harbinger Communications to handle all their PR and corporate communication needs. The agency managed influencer marketing, media outreach, individual brand campaigns, content marketing, among other services. Harbinger targeted all channels, including social media, radio, TV, and magazines, for media outreach campaigns. The team also delivered speeches and assisted with case studies. The collaboration lasted from August 2019 to December 2021, during which Conagra invested hundreds of thousands of dollars each year.
Harbinger Communications was recruited by a consumer goods company to assist in their plan to relaunch their brand in a challenging market. The company had a long-standing relationship with Harbinger and trusted their expertise in developing effective marketing and internal communications plans. Harbinger developed a full suite of sales tools and presentation materials to help them deliver a compelling presentation of their marketing plans. The collaboration with Harbinger, particularly with Sofia and her team, was well-received and instrumental in engaging and inspiring the sales organization.