Pointman News Creation

Pointman News Creation was hired by Scouts Canada to increase media exposure for a national campaign, provide strategic PR support for a milestone event, engage proactively with media, and manage crisis communication and brand reputation. The company developed and executed a media relations strategy, involving crafting media pitches, identifying targeted outlets, coordinating outreach to journalists, and tracking earned media coverage. Scouts Canada found Pointman through a referral and the Clutch site, and chose them for their high ratings, culture fit, and aligned company values. The results were successful, with Pointman consistently keeping Scouts Canada in the media conversation.

In another project, Pointman News Creation was engaged by Volterra, a social media marketing agency, to raise awareness for an industry award. Pointman crafted an engaging press release about the award and used its vendor partner to maximize the distribution of the press release. Volterra, having worked with Pointman previously, selected them for their high ratings, aligned company values, and proven performance. The press release successfully increased awareness of the award, demonstrating Pointman's expertise in PR services.

For the law firm Devry Smith Frank, Pointman News Creation was tasked with attracting public attention to various law practices. The company raised the profile of the family law and tax law group through a series of campaigns targeted at ideal clients, which included survey data, press releases, and media outreach. Devry Smith Frank found Pointman through a referral and chose them for their high ratings, proximity, and culture fit. The campaigns successfully raised the profile of the law group, showcasing Pointman's competence in delivering effective PR services.