Pointman News Creation

Pointman News Creation successfully completed a PR campaign for a social networking company with the aim of raising brand awareness, specifically targeting financial advisors and investors. The CEO of the company, who had past work experience with Pointman, chose them due to their high ratings, good value for cost and aligned company values. They carried out the project with one employee, who worked to support their client, an advanced online portal for investment advisors, to increase its visibility among advisors, investors, and the financial services industry.

In another project, Pointman News Creation was hired by a corporate learning support company to garner media attention during the COVID-19 pandemic. The president of the company found Pointman through a referral and was influenced by their involvement in big and cool campaigns. Working with the founder, Patrick, Pointman News Creation drafted and sent out several rounds of direct and blanket releases. The engagement lasted from April to July 2020, during which the client invested over $10,000.

Pointman News Creation also provided PR services for Zensurance, a small business insurance brokerage and insurtech company. The content manager of the company hired Pointman to secure consumer-facing, mainstream media coverage for the results of a national survey. They found Pointman through a referral and selected them for their high ratings, budget-friendly pricing, and great culture fit. Pointman was tasked to revise and publish their press release, develop pitches to regional and national media, generate coverage and interviews, and report on progress. The project was executed by one employee from Pointman.