NKPR

NKPR was contracted by SOREL, a footwear company, to enhance their brand awareness in the Canadian market. The agency was chosen due to its cultural fit, shared values, and proven success. NKPR utilized a team of 2-5 employees to develop a targeted media relations strategy, which included seasonal previews for key media, strategic gifting, and bi-weekly creative pitching. The objective was to maintain SOREL as the preferred footwear brand for editorial shoots and broadcast segments. The results were positive, with NKPR successfully executing the campaign and meeting the set deliverables.

The Federation of African Canadian Economics (FACE) engaged NKPR for press and media relations, as well as special event coordination. NKPR was selected due to their high ratings, good value for cost, and alignment with FACE's values. The scope of work involved media placement and coordinating a special event for FACE's one year anniversary. A team of 2-5 employees from NKPR was assigned to this project. The results were satisfactory, with NKPR successfully fulfilling the key deliverables.

Laura Canada, a family-owned retailer of women's fashion apparel, hired NKPR to build brand awareness for its brands, Laura and Melanie Lyne. NKPR was chosen due to their high ratings, cultural fit, and alignment with the company's values. The scope of work involved the development of an integrated media relations strategy to secure consistent coverage in print, online, and broadcast channels. A team of 2-5 employees from NKPR was assigned to this project. The results were successful, with NKPR effectively driving widespread awareness for the Laura & Melanie Lyne brands.