AM/FM Inc. is a marketing and communications agency based in Edmonton, Canada. The agency, founded in 2014, has a team of more than ten that provides marketing strategy, web design, graphic design, media planning & buying, and logo services to midmarket and other-sized companies and organizations in the business services, consumer products & services, nonprofit, manufacturing, and energy & natural resources industries.
A law firm hired AM/FM Inc. to design and develop its 2018-2019 Annual Report, in both a printable version, and an interactive web-based product, in such a way that makes the stakeholders and the public understand what the firm is all about and what its role is in the legal system. This presentation of the Annual Report included a robust, eight-month social media marketing campaign that promoted its 2018-2019 statistics and promoted its team. AM/FM Inc. was able to meet the firm's objectives in presenting the Annual Report such that social media interactions significantly increased and the morale of the staff within the firm was boosted.
"Our social media interactions increased over 250% during the first six months." - Manager of Communications and PR, Law Firm