Yulu Impact Communications

Yulu Impact Communications partnered with the BC Women's Health Foundation to launch their Unmasking Gender Inequity report series, which examined the impact of the COVID-19 pandemic on women's health. The communication firm was tasked with increasing awareness, establishing the foundation as a thought leader, and attracting sponsorship. Yulu delivered a comprehensive communications plan, a full media relations plan, and a social media campaign, which included digital ad buys and influencer relations. The campaign was well-received and positioned the foundation as a voice against inequities in women's health.

Nexii, a sustainability company, engaged Yulu Impact Communications to increase brand awareness and grow market share. Yulu PR was also tasked with developing messaging around Nexii's lower carbon solution and educating potential clients, investors, and employees about climate goals and climate-resilient buildings. The team assisted with several PR initiatives, including pitching organizations, running internal media training, and orchestrating interviews with high-level media organizations. Yulu PR's strategic advice and messaging expertise significantly contributed to Nexii's growth.

BlueForce Energy, a firm specializing in fleet electrification, hired Yulu Impact Communications to establish media relations, set up a PR strategy, and streamline PR practices. Yulu's scope of work included comprehensive communications support, media strategy development, and campaign execution. The firm secured media coverage in top outlets, facilitated media interviews, developed press releases, and provided strategic consulting. Yulu's efforts resulted in over 1,000 external mentions and a combined earned reach of over 76.4M across press and syndications, positioning BlueForce as a credible voice in the fleet electrification landscape.