The Best Market Research Firms in Canada

List of the Best Canada Market Research Firms

Looking for top market research firm in Canada?

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.

To assist you in your search for a partner, we’ve compiled this list of the top market research companies in Canada. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

  • 1

    Fresh Squeezed Ideas

    Fresh Squeezed Ideas is a global research consultancy headquartered in Chicago, with an office in Toronto. Since 2006, their team of 25 has been specializing in market research, marketing strategy, and branding for clients in the consumer products and healthcare field. 

    Notable Project

    Fresh Squeezed Ideas conducted market research for a chocolate company. The work was to strengthen their position among specific brands. Stakeholders in the chocolate company responded very well to the work Fresh Squeezed Ideas completed.

    "The Fresh Squeezed team did a great job of distilling a number of different questions into their simplest form to make the research as impactful as possible." – Consumer Insights, Chocolate Company

    Former clients
    Coca-Cola
    McDonald's
    Kellogg's
    Clorox
    $ $ $ $ $
    equalizer $75,000+
    group10 - 49 Employees
    place Toronto, Canada
    4.9
    4.9
    14 Clutch reviews
    Awards

    Consumer Obsession Big Insight Award (2014-2016)

  • 2

    Hotspex

    Founded in 2000, Hotspex is a Toronto-based market research firm. Their team of 90–100 employees specializes in brand building. They provide insights centered around design and branding to enable optimize their clients’ growth. 

    Notable Project

    Hotspex conducted market research for a marketing agency’s third-party client. They performed an intensive study to uncover details surrounding the client’s target market. Their work positively informed the agency’s course of action for their customer.

    "The management was happy and gave positive feedback on the outcome of the study.” — Co-Founder & Technical Director, Marketing Agency

    Former clients
    The Boston Consulting Group
    Black Swan Data
    Scotiabank
    $ $ $ $ $
    equalizer

    Undisclosed

    group50 - 249 Employees
    place Toronto, Canada
    5.0
    5.0
    1 Clutch review
  • 3

    REX Marketing + Design Inc.

    REX Marketing + Design Inc is a branding agency run by a team of fewer than 10 professionals based in Coquitlam, Canada. Founded in 2017, the company offers branding, market research, and graphic design assistance for both small and medium-sized businesses, with a branding focus on brand messaging and brand strategy.

    Notable Project

    REX Marketing + Design Inc worked with an in-home cooking service to help update their website. The goal of the project was to streamline the identity of the overall brand across all platforms. Wesgroup Equipment took time to understand their client's business inside-out, even contacting customers of the service to get a better idea of what to build upon. The updated brand identity receives positive feedback to this day.

    "The one thing that stood out was how personable they were. I felt like they really wanted to get to know my business. " - CEO, In-House Cooking Service

    Former clients
    Stanley Park
    City of Vancouver
    Wesgroup Equipment
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place Coquitlam, Canada
    5.0
    5.0
    3 Clutch reviews
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  • 4

    The Analyst Agency, LLC

    Founded in 2011, The Analyst Agency, LLC is an operations and strategic consulting firm with locations in Buffalo, N.Y. and Toronto. The team of less than 10 employees serves small businesses in the advertising and marketing and business services industries. Their services include market research, business intelligence (BI) and big data consulting, system integration (SI),  and conversion optimization.

    Notable Project

    The Analyst Agency, LLC conducted customer research and market analyses to better understand the target audience. The team then drafted a report with all of their findings. Their research assisted with ad targeting strategies and produce the desired results.

    “Steven is very hands-on and always available and very diligent in the work.” – Managing Director, Full-Service Social Media Company

    Former clients
    Beau Dietl & Associates
    Calamar Management Group
    American-Swiss Capital Inc.
    Richards & Jurusik Immigration Law
    $ $ $ $ $
    equalizer $1,000+
    group2 - 9 Employees
    place Toronto, Canada
    5.0
    5.0
    2 Clutch reviews
    Awards

    DESIGNRUSH: Best SEO Agencies in New York (2019)

  • 5

    Tigris Events Inc.

    Tigris Events is a brand experience agency founded in 2004 with a team of 162. Based in Toronto, the company lends its services in event marketing & planning, branding, and market research. Their event marketing services cover everything from experiential marketing and tradeshows to festivals, parties, and conferences.

    Notable Project

    A fruit and nut bar company hired Tigris Events to facilitate their in-store demos and consumer events throughout Canada. They worked with Tigris Events from the initial planning phases down to the retailer deals and issues that came up.

    "When working with bigger companies, I feel like we could get lost be they have so many big clients that take precedence. Although Tigris Events Inc. has bigger clients than us, they made us feel like we were their priority.  It was also refreshing that they came in under budget for the work. " - Marketing Director, Fruit and Nut Bar Company

    Former clients
    L'Oreal
    Toronto Blue Jays
    St. Joseph's Health Centre
    $ $ $ $ $
    equalizer $1,000+
    group2 - 9 Employees
    place Toronto, Canada
    4.5
    4.5
    1 Clutch review
  • 6

    Detour UX

    Detour UX is a user experience design agency headquartered in Toronto. Established in 2015, Detour UX has 11 employees who specialize in implementations of the Sitecore CMS. Their services consist of UI/UX design and testing, market research, web design, and more.

    Notable Project

    Detour UX provided interface and experience design for a medical foundation's website. The client was migrating their data to Sitecore, and needed an agency to create the best visual assets and user flows. The Detour UX team reworked the client's information architecture and user experience, which has improved their user engagement and boosted returning visits.

    "They were very collaborative and responsive. Whenever we reached out to them, they worked well with our timelines. Overall, it was a very good experience and the communication was very good." — Project Manager, Medical Foundation

    Former clients
    PWC
    Delvinia
    Heart & Stroke Foundation
    Deloitte
    $ $ $ $ $
    equalizer

    Undisclosed

    group10 - 49 Employees
    place Toronto, Canada
    4.0
    4.0
    1 Clutch review
  • 7

    Lead Generators International®

    Lead Generators International is a business-to-business telemarketing firm that was founded in 1992. Based in Burnaby, Canada, this team of 11 provides telephone lead generation, appointment setting, telephone market research, database updating, mail list procurement services.

    Notable Project

    Lead Generators International provided lead generation services for an engineering and IT firm. The team conducted market research before cold calling and writing letters to potential customers. Their services drove a significant increase in sales.

    "They have an excellent account manager who took time to get to know the product in order to better engage with our potential clients. He was able to answer their questions and even came on sales calls with me to introduce me to the leads. The entire team was engaged in and enthusiastic about our project." – Sales Manager, Industrial Automation Company

    Former clients
    Microsoft Dynamics
    Healthways
    The Yellow Pages Group
    IBM
    Salesforce.com
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place Vancouver, Canada
    4.9
    4.9
    5 Clutch reviews
  • 8

    Antenna Consulting Ltd.

    Antenna Consulting Ltd. is a market research company based in Vancouver, Canada. They provide a mix of UI/UX design, digital strategy, and product design expertise. They were founded in 2015, and the team has fewer than 50 employees.

     

    Notable Project

    Antenna Consulting Ltd. developed an in-depth software program for their digital mining client. They designed the product based on their client’s need for a complex product that would be compatible with existing IT infrastructure. They delivered wireframes and UI/UX designs which served as a strong foundation for future development. 

    "We wanted to progress quickly, and the consultants learned the complex mining industry and our software in very little time. Antenna Consulting was incredibly adept at accommodating conflicting customer requirements and building functional workflows." – Project Manager, Digital Mining Company

    Former clients
    ThoughtExchange
    Hexagon Mining
    Deloitte
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place Vancouver, Canada
    5.0
    5.0
    1 Clutch review
  • 9

    CTRS Solutions Limited

    CTRS Solutions Limited is a full service management consulting company located in Vancouver, Canada. Founded in 2003, they have eight employees specializing in providing practical solutions to complex business problems. Their expertise covers primary and secondary research, UX research, guided implementation, market validation, and auxiliary staffing.

    Notable Project

    CTRS Solutions Limited performed in-depth market research on government contracts for an IT services company. Their meticulous and flexible approach set them apart from other vendors. CTRS Solutions Limited delivered a comprehensive report that boosted the client’s visibility and competitive advantage.

    “They followed our timelines and were punctual with updates. We had weekly calls during the project, and they provided concise status reports on various fronts. I was impressed with the depth of their research. They were also highly flexible.” – Director of Strategy & Planning, IT Services Company

    Former clients
    Bosch
    New York Institute of Technology
    BC Lottery Corporation
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place North Vancouver, Canada
    4.8
    4.8
    5 Clutch reviews
  • 10

    Etios Solutions Inc

    Etios Solutions is a digital strategy agency that was founded in 2008 and is headquartered in Vancouver, Canada. The company is made up of less than 10 employees and specializes in web design, branding, and logos. 

    Notable Project

    Etios Solutions provided digital marketing services to an eCommerce platform. Their work consisted of web development and online marketing to attract new customers to the platform and increase overall online sales. 

    "They’re very focused on delivering end results that match their promises. They’re a small company, but they win national and local awards." – Owner, eCommerce Platform 

    Former clients
    RMC
    Northwest Development
    GRD Constructions
    $ $ $ $ $
    equalizer $10,000+
    group2 - 9 Employees
    place Vancouver, Canada
    5.0
    5.0
    1 Clutch review
  • 11

    Xeo Marketing and Strategic Consultancy Inc.

    Xeo Marketing and Strategic Consultancy is a marketing firm based in Mississauga, Ontario, just outside of Toronto. They were founded in 2016, and have 10 employees. Xeo Marketing and Strategic Consultancy's services include market research, strategic consulting, content marketing, and more. Most of their clients are in the technology sector, such as cybersecurity firms, blockchain developers, and cloud integration agencies.

    Notable Project

    Xeo Marketing worked with a technology brokerage firm to improve their branding and digital presence. The client needed new visual assets for their website, but lacked an in-house design team with the necessary expertise. Xeo created a new logo from scratch, and integrated its visual sensibilities into the rest of the website's design. The client complimented Xeo's commitment to the project and their diligence in resolving complex problems.

    "I appreciated their ability to get things done. There are always challenges throughout a project, but they definitely stepped up and overcame them." — Founder, Technology Brokerage

    Former clients
    VMWare
    Cogeco
    Givex
    Jive
    $ $ $ $ $
    equalizer $5,000+
    group10 - 49 Employees
    place Ontario, Canada
    4.5
    4.5
    2 Clutch reviews
  • 12

    The Big Leaf

    The Big Leaf is a management consulting company based in Richmond Hill, Canada. The company, founded in 2007, has a team of more than ten that provides, among others, business consulting, branding, and market research services to small and midmarket companies and institutions.  

    Notable Project

    A fashion startup hired The Big Leaf to provide marketing strategy consulting services, which include identifying its target market, helping write its supply chain, creating a financial process and determining how it works for the startup's business. The engagement helped the internal teams learn more about their industry and how their business can best thrive in it. 

    "Rahi’s knowledge and expertise allow us to . . . work quickly to figure out marketing and piece our efforts together." - Co-Owner, Fashion Startup

    Former clients
    Shoppers Drug Mart
    KHK Partners
    KnowQuest Inc.
    Handlers
    $ $ $ $ $
    equalizer $10,000+
    group10 - 49 Employees
    place Richmond Hill, Canada
    4.8
    4.8
    3 Clutch reviews
  • 13

    Sine Cera Consulting

    Sine Cera Consulting is a marketing company based in Calgary, Canada. The company, founded in 2013, is a solo freelance enterprise that provides, among others, advertising, branding, and marketing strategy services to small companies in various industries.

    Notable Project

    An oilfield service company hired Sine Cera Consulting to act as Director and Business Consultant tasked to undertake targeted market analysis, product development, and marketing campaign projects that would yield the greatest value to the company's bottom line. The engagement has grown the business and improved the product of the company.

    "Nothing is passed off or minimized, SineCera delivers on what is promised and then some." - Vice President, Oilfield Service Company

    Former clients
    RECON Petrotechnologies Ltd.
    $ $ $ $ $
    equalizer $10,000+
    groupFreelancer Employees
    place Calgary, Canada
    5.0
    5.0
    1 Clutch review
  • 14

    Point Real Estate Marketing

    Point Real Estate Marketing is a communications firm headquartered in Calgary, Canada. Founded in 2008, their one-man-team primarily services SMEs in the real estate industry. They provide marketing strategy and research, branding, and advertising. They also offer support in corporate communications and event management.

    Notable Project

    Point Real Estate Marketing designed the website and created a press release for a land development company. In addition to creating the client's user-friendly platform, they worked hard to secure press placements in local newspapers and magazines. They've delivered a great website and they've been easy to work with.

    "Like I said, our target market is builders, so being able to receive feedback from Jesse on what kind of product type they are looking for, or how many lots they buy every year was incredibly helpful." — President, Land Development Company

    Former clients
    Parkbridge
    Excel Homes
    Apex Developments
    Attainable Homes Calgary
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place Calgary, Canada
    4.7
    4.7
    3 Clutch reviews
  • 15

    Toledo Capital Advisors

    Based in Montreal, Toledo Capital Advisors is a sales growth consultancy that advises their clients on the best strategies. Since 2019, their small team has been specializing in business consulting, market research, marketing strategy, content marketing, and more. 

    Notable Project

    Toledo Capital Advisors provides lead generation services to a shipping bag manufacturer. The client wanted to break into a larger e-commerce market, so the team put together lists of prospects. Because of their services, the pipeline remains full for the client.

    "Their clear communication stands out." – Co-Owner, Shipping Bag Manufacturer

    Former clients
    MYLE
    PolyMailersUSA
    $ $ $ $ $
    equalizer $5,000+
    group2 - 9 Employees
    place Montreal, Canada
    5.0
    5.0
    1 Clutch review
Tell us about your project
NEED HELP SELECTING A COMPANY?

Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. Schedule a free consultation with a Manifest Analyst.

TELL US ABOUT YOUR PROJECT