FSi (a division of Fresh Squeezed Ideas)

FSi, a division of Fresh Squeezed Ideas, completed a market research and segmentation project for Fasken, a corporate law firm in Canada. The project aimed to better understand Fasken's clients and their needs, and to segment them for targeted initiatives and communication. FSi conducted a market scan, interviewed internal constituents and clients, and published a summary report detailing client segmentation and behavioral needs. The project, which ran from April to July 2019, cost approximately $50,000 and was deemed a success.

FSi also worked with Nestlé Canada, a global food and drink company, to lead market research and help the company understand their consumers and brands. Over several years, FSi conducted qualitative market research using in-person focus groups and online interviews, and helped identify a new consumer target for the Nescafé brand. They also helped optimize Nestlé's advertising in global markets and identify a new product for development. The ongoing collaboration, which started around ten years ago, involves about four projects per year at a cost of around $40,000 per project.

In another project, FSi worked with Bayer Consumer Health, a global healthcare company, to conduct market research and help with branding. The project involved focus groups, research recommendations, data presentation, and a brainstorming workshop. The project, which ran from June to August 2019, cost approximately $100,000. The results from the focus groups were used to update some internal tools, and the project was deemed successful.