Modern Craft

Modern Craft collaborated with New Classrooms, an educational nonprofit, to launch a new product. The company provided consulting services, conducted industry research, and identified a brand strategy. They also helped create and launch a go-to-market plan. The partnership, which began in June 2020, resulted in the successful launch of the new product in fall 2020. The project was valued within the $50,000–$100,000 range. Currently, Modern Craft continues to assist New Classrooms with ongoing projects.

For Freybe, a consumer-packed goods company, Modern Craft developed a comprehensive brand strategy that integrated all business units. They also worked on a road mapping project that organized and prioritized department goals, which were previously disjointed and siloed. The partnership, which started in May 2020, is ongoing and has cost over $100,000. The client has since hired Modern Craft for other projects, working on a project-by-project basis.

HAVEN, an IAQ products company, hired Modern Craft to revamp its branding and focus on HAVEN as the primary customer-facing brand. The company helped define HAVEN's brand strategy and identify their customer segmentation, which was crucial due to their diverse customer base. Modern Craft also helped develop visual elements such as the logo and color palette. The project, which began in April 2021, ended in August 2021 with the successful launch of HAVEN's new brand and product. The project cost approximately $47,000 USD.