Modern Craft

Modern Craft worked with New Classrooms, an educational nonprofit, to launch a new product. The company helped to create a brand identity and a go-to-market launch plan, providing consulting services and doing intensive industry research. The partnership started in June 2020 and the product was successfully launched in Fall 2020. The company was appreciated for their hands-on approach and was engaged for future projects. The project investment was within the $50,000–$100,000 range.

Another project saw Modern Craft formulating a brand strategy for Freybe, a consumer-packed goods (CPG) company. The company developed a plan integrated with all business units and ensured alignment with overall business priorities. They also prioritized and operationalized a year-long review of Freybe's department goals, bringing structure to previously disjointed objectives. The engagement started in May 2020 and is ongoing, with the company being hired for other projects. The investment for this project was over $100,000.

Modern Craft also worked with HAVEN, a company focusing on Active Air Management, to revamp their branding and focus on HAVEN as the primary customer-facing brand. They helped define the brand strategy and identify customer segmentation, catering to two different customer types - professionals and homeowners. They also developed all visual elements including the logo and color palette. The project kicked off in April 2021 and ended in August 2021, aligning with the launch of a new product. The project investment was approximately $47,000 USD.