STRATEGIES

STRATEGIES collaborated with a global software company that develops technology for debt collection, aiming to increase brand awareness and improve their website. The team performed an extensive audit of the website, identified and fixed numerous errors, and added new keyword-rich pages to enhance their online visibility. They also created relevant content to boost audience engagement. The company appreciated STRATEGIES' strategic approach, which was instrumental in initiating their digital marketing efforts. The partnership started in January 2021 and is still ongoing, with an investment of between $150,000–$180,000.

In another project, STRATEGIES assisted Blue Cross, a travel insurance company, in implementing a marketing automation platform. The company was late in adhering to the digital culture and had a non-performant communication platform. STRATEGIES trained their marketing and IT teams on how to use the platform, helped onboard new people, and focused their marketing automation. They also assisted in marketing campaign operationalization, including email template and landing page creation, and content production to explain their marketing strategy to other organizations. The partnership started in March 2020 and is ongoing, with an investment of approximately $375,800 USD.

STRATEGIES was also hired by Aquity Solutions, a revenue cycle management organization, to handle their creative agency and SEO work. They assessed the company's website and SEO metrics, offering monthly suggestions for optimization. STRATEGIES also helped with creative assets, working on social media content display, graphics, layouts, brand ideas, and other general marketing tasks. The partnership started in November 2022 and is ongoing, with the engagement with the president of STRATEGIES starting in March 2021.