STRATEGIES

STRATEGIES worked on a B2B marketing strategy and lead development project for a global software company that develops technology for debt collection. The goal was to increase brand awareness, improve their website, and boost audience engagement. STRATEGIES conducted a comprehensive audit of the website, fixing errors, adding new keyword-rich pages, and creating relevant content. The team also initiated digital marketing efforts for the client. The partnership started in January 2021 and is ongoing. The client invested between $150,000–$180,000 in the project and was highly impressed by the professionalism, expertise, and strategic approach of the STRATEGIES team.

In another project, STRATEGIES developed a marketing automation platform for Blue Cross, a travel insurance company. The company needed to improve its communication platform and onboard new staff. STRATEGIES implemented the platform, trained the marketing and IT teams, and assisted with marketing campaign operationalization. They also created email templates and landing pages, and helped determine content and personalization needs. The project started in March 2020 and is ongoing, with an investment of around $375,800 USD. The client appreciated STRATEGIES' fast work pace, human approach, and client-focused philosophy.

For Aquity Solutions, a revenue cycle management company, STRATEGIES provided SEO and creative services. The team assessed the client's website and SEO metrics, making monthly suggestions for optimization. They also assisted with creative assets, including graphics, layouts, and brand ideas, and managed social media content display. The engagement, which began in November 2022, is ongoing. The client, who had previously worked with STRATEGIES, was pleased with their consistent quality, creativity, and expertise.