What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of November 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

181

Rocket Clicks
(25 Reviews) 5.0
- Timeliness
  4.9
- Service Excellence
  5.0
- Value
  4.8
- Would Recommend
  5.0
- $5,000+
- 10 - 49 employees
- Menomonee Falls, WI
Founded in 2008, Rocket Clicks is an Advertising company. The firm provides Advertising, Content Marketing, Media Planning & Buying, Digital Strategy, and more and has a small team.
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Clients
- Service Credit Union
Industries
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182

Ascend Agency
(22 Reviews) 5.0
- Timeliness
  4.9
- Service Excellence
  5.0
- Value
  4.9
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Irvine, CA
Ascend Agency is a PR agency. They are based in Huntington Beach, California and have a small team that offers public relations, advertising, media planning & buying, social media marketing, and more. The company was founded in 2020.
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Industries
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183

Happy Hub
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
- Denver, CO
Happy Hub Marketing, a digital strategy company, was founded in 2020. The small team specializes in digital strategy, social media marketing, content marketing, conversion optimization, and more. The company is based in Denver, Colorado.
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Industries
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184

Rudow & Star
(6 Reviews) 5.0
- Timeliness
  0.3
- Service Excellence
  0.3
- Value
  0.3
- Would Recommend
  0.3
- $1,000+
- 2 - 9 employees
Launched in 2022, Rudow & Star is a small advertising company. Their services include advertising, digital strategy, ecommerce marketing, media planning & buying, and more. The company is headquartered in Burnaby, Canada.
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Clients
- Dean Davidson
- University of British Columbia
- WAXON
- BioSyent
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185

Webmyne Systems Pvt Ltd
(6 Reviews) 4.7
- Timeliness
  5.0
- Service Excellence
  4.7
- Value
  4.6
- Would Recommend
  5.0
- $1,000+
- 50 - 249 employees
- Vadodara, India
Founded in 2003, Webmyne Systems Pvt Ltd is a web application development service based in Vadodara, India. The team of 150+ specializes in e-commerce development, IT managed services and mobile app development. They primarily serve small businesses.

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Industries
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186

Cerberus Agency
(10 Reviews) 5.0
- Timeliness
  4.9
- Service Excellence
  5.0
- Value
  4.7
- Would Recommend
  5.0
- $25,000+
- 2 - 9 employees
- Metairie, LA
Cerberus Agency is a full-service marketing firm located in New Orleans, La. that specializes in advertising, branding, and marketing strategy. Founded in 2008, the firm works with middle-market companies and small businesses. Cerberus Agency is comprised of fewer than 50 employees.

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Clients
- Albasha Greek & Lebanese Café
Industries
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187

Exsel Advertising
(4 Reviews) 4.8
- Timeliness
  5.0
- Service Excellence
  4.8
- Value
  4.5
- Would Recommend
  4.8
- $5,000+
- 10 - 49 employees
- Sturbridge, MA
Located in Sturbridge, Mass., Exsel Advertising is a marketing and advertising agency. Founded in 1991, their team of 9 specializes in branding, web design, and digital marketing, including video and social media.The startup incubator appreciated Exsel's ability to deliver accurate work on short deadlines.

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Clients
- Babcock Power
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188

Cloud Control Media
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.8
- Would Recommend
  4.5
- $10,000+
- 10 - 49 employees
Cloud Control Media, a branding firm, is headquartered in Annapolis, Maryland. The small company was established in 2015. Their services include branding, digital strategy, email marketing, social media marketing, and more.
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Clients
- Saint Leo University, Full Sail University, The New School, Abeline Christian University, ECPI University, NAU
Industries
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189

Digital Dawn Marketing Agency
(4 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
Digital Dawn Marketing Agency, a business consulting company, is located in Saint Michael, Minnesota. The firm specializes in business consulting and has a small team.The firm was established in 2014.
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Industries
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190

Phoenix Advertising Group
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- Regina, Canada
Phoenix Advertising Group is an advertising company based in Regina, Canada. Founded in 1982, their team of 43 employees provides advertising, digital strategy, and branding services.

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Clients
- Saskatchewan Roughriders
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191

Web Tech Fusion
(2 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 10 - 49 employees
- Midlothian, VA
Based in Richmond, Va., Web Tech Fusion is a full-service digital agency that was founded in 2005. Their small team of five specializes in SEO, PPC, web design, and more for primarily small businesses in the business services industry.

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Clients
- Keepsake Storage
Industries
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192

JB Chicago
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
Based in Chicago, JB Chicago is a digital marketing agency that was founded in 2000. The team of more than 40 members has expertise in branding, advertising, content marketing, and web design.

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Clients
- DISH Network
Industries
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193

Ciceron
(2 Reviews) 5.0
- Timeliness
  4.5
- Service Excellence
  5.0
- Value
  4.8
- Would Recommend
  5.0
- $25,000+
- 10 - 49 employees
- Minneapolis, MN
Ciceron is a digital agency based in Minneapolis with an office in Los Angeles. The agency, founded in 1995, has a team of more than 30 that provides media planning & buying, digital strategy, market research, and UX/UI design services to midmarket and enterprise companies, organizations, and institutions in the medical, arts and entertainment, financial services, and retail industries.

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Clients
- Warner Music Group
Industries
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194

The Brand Leader
(4 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $75,000+
- 10 - 49 employees
- Greenville, SC
Located in Greenville, South Carolina, The Brand Leader is a branding firm. They specialize in branding, web design, digital strategy, logo, and more and were launched in 1998.
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Clients
- Ventura County Coast
Industries
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195

Amsive
(3 Reviews) 4.8
- Timeliness
  4.5
- Service Excellence
  4.8
- Value
  4.3
- Would Recommend
  4.8
- $25,000+
- 250 - 999 employees
- New York, NY
Founded in 2006, New York-based search marketing company Amsive Digital (formerly Path Interactive) is an expert in online marketing. The team of nearly 60 media professionals offers pay-per-click (PPC) advertising and website optimization.

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Clients
- The Home Depot
- NYU
- Five Below
- Baxter
Industries
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196

Just Global

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 50 - 249 employees
- Emeryville, CA
Midsize media planning and buying agency Just Global, is headquartered in Emeryville, California and Austin, Texas. Their services include Media Planning & Buying and Social Media Marketing.
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Industries
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197

front + centre
(4 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.6
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
- Vancouver, Canada
front + centre is a modern-day communications agency based in Vancouver, Canada. The agency, founded in 2019, has a team of less than ten that provides PR, event marketing & planning, and media planning & buying services to midmarket and small companies in the e-commerce and consumer products & services industries.

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Clients
- Vessi Footwear
Industries
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198

Webistry
(28 Reviews) 4.9
- Timeliness
  4.9
- Service Excellence
  4.9
- Value
  4.7
- Would Recommend
  4.9
- $10,000+
- 10 - 49 employees
- Montréal, Canada
Webistry is a firm based in Montreal, Canada. Founded in 2012, their team of 20 serves clients in the nonprofit sector. Services include digital campaign management.

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Clients
- Adobe
Industries
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199

Starhead Communications
(1 Reviews) 5.0
- Timeliness
  4.5
- Service Excellence
  5.0
- Value
  4.5
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
- Tallinn, Estonia
Starhead Communications is a marketing and media firm in Tallinn, Estonia. They have fewer than 10 employees that do advertising, media buying, and video production. They serve a range of clients a variety of industries.

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Clients
- Linea
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200

Growthpad Consulting
(24 Reviews) 4.6
- Timeliness
  4.6
- Service Excellence
  4.6
- Value
  4.6
- Would Recommend
  4.8
- $5,000+
- 10 - 49 employees
- Nairobi, Kenya
Growthpad digital consulting is a digital marketing agency based in Nairobi, Kenya, and founded in 2007. With more than 10 employees, they provide digital strategy, social media marketing, and PPC solutions for clients in the industries of consumer products and business services.

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Clients
- Mabati Rolling Mills
Industries
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201

IN Food Marketing & Design
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.5
- Would Recommend
  5.0
- $25,000+
- 10 - 49 employees
- Minneapolis, MN
IN Food Marketing & Design is a marcom agency based in Minneapolis. The agency, founded in 1995, has a team of more than 15 that provides graphic design, advertising, branding, marketing strategy, media planning & buying, social media marketing, digital strategy, and packaging design services. IN Food Marketing & Design serves companies in the consumer products & services industry.

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Clients
- General Mills
Industries
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202

UADV Marketing
(2 Reviews) 5.0
- Timeliness
  0.3
- Service Excellence
  0.3
- Value
  0.3
- Would Recommend
  0.3
- $10,000+
- 10 - 49 employees
- Hollywood, FL
UADV Media & Advertising, an advertising company, is located in Hollywood, Florida. The company provides advertising, media planning & buying, social media marketing, video production, and more and has a small team.The company was founded in 2013.

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Industries
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203

Cooperate Marketing
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 2 - 9 employees
- Chicago, IL
Founded in 2016, Cooperate Marketing is an advertising and marketing agency that offers advertising, marketing strategy, media planning, and media buying services to their enterprise, md-market, and small business clients in the manufacturing, retail, and consumer products and services industries. Their 10 employees are based out of Chicago.

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Clients
- Kawasaki Motors Corp. USA
Industries
View Profile Visit Site
204

Ad Advance
(8 Reviews) 4.4
- Timeliness
  4.6
- Service Excellence
  4.4
- Value
  4.3
- Would Recommend
  4.5
- $1,000+
- 10 - 49 employees
- Duluth, MN
Ad Advance is an Amazon-focused advertising agency that's located in Duluth, Minn. The company started in 2016 and employs a team of over 10 who specialize in pay per click services. Most of their clients are small- to mid-sized businesses.

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Clients
- TrailHeads
Industries
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205

Stirling Brandworks
(2 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  4.8
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- Winchester, MA
Stirling Brandworks is a small branding agency and web design company. Founded in 2008, the company is in Winchester, Massachusetts. Their services include branding and web design.
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Clients
- Azara Healthcare
Industries
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206

Udonis Inc.
(8 Reviews) 4.8
- Timeliness
  4.8
- Service Excellence
  4.8
- Value
  4.7
- Would Recommend
  4.9
- $25,000+
- 10 - 49 employees
- Osijek, Croatia
Udonis is a marketing agency that provides Facebook marketing, custom media buying, and marketing strategy services The team is dispersed across two offices – one in Newark, Del. and the other in Croatia. Founded in 2015, Udonis works with both small and mid-market businesses in the business services, consumer products, education, and gaming industries.

Read More
Clients
- TastyPill
Industries
View Profile Visit Site
207

Stream Creative
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.0
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
Stream Creative is a full-service inbound marketing and design agency founded in 2006 in Brookfield, Wis. Stream Creative's team of about 10 employees specializes in branding, video production, and content marketing services.

Read More
Clients
- Oshkosh Airport
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208

G&G
(5 Reviews) 4.9
- Timeliness
  4.7
- Service Excellence
  4.9
- Value
  4.2
- Would Recommend
  4.8
- $100,000+
- 10 - 49 employees
- Toronto, Canada
Giants & Gentlemen is a strategy and creative advertising shop based in Toronto. Founded in 2012, the team of 24 specializes in advertising, digital strategy, and marketing strategy. They work primarily with midmarkets and small businesses, specializing in advertising and marketing, hospitality and leisure, and business services.

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Clients
- RBC (Royal Bank of Canada)
Industries
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209

Mediacentric Inc.
(4 Reviews) 4.9
- Timeliness
  5.0
- Service Excellence
  4.9
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
Mediacentric Inc., a digital strategy company, was launched in 2002. The small Tiburon, California-based team offers digital strategy, media planning & buying, branding, other marketing, and more.

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Industries
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210

Stella Rising
(9 Reviews) 4.9
- Timeliness
  4.8
- Service Excellence
  4.9
- Value
  4.7
- Would Recommend
  5.0
- Undisclosed
- 50 - 249 employees
- Fairfield, CT
Stella Rising is a marketing and media agency focused on driving revenue and profitability for rising star brands and service companies in the consumer products space. The agency and its award-winning team of 60+, mainly located in New York and Connecticut, leverage proprietary market research and analysis tools to solve today’s business challenges. Well-versed in eCommerce, marketplaces, and brick-and-mortar retail, Stella Rising navigates clients through all phases of growth.

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Clients
- Elemis
Industries
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