G&G

Giants & Gentlemen (G&G) partnered with Mac's Convenience Stores to revitalize their Froster brand, a frozen beverage program catering to a millennial audience. G&G worked on in-store execution, traditional and digital media, and developed several campaigns involving radio, out of home and social media platforms. The focus was on Snapchat, but also included Instagram and Facebook. The partnership, which began in 2014, continues with the development of another Froster program. The total investment is estimated at over $600,000.

G&G collaborated with Dr. Oetker Canada Ltd, the largest manufacturer of pizza in Canada, to develop a new perspective on their business and create a brand strategy. Initially, the agency was hired to work on one brand, but their impressive creative campaign led to them taking on additional creative and strategic challenges. The partnership, which started in March 2018, is ongoing.

Enercare, a home services provider, engaged G&G to develop a communication positioning and strategy that would ensure brand consistency across their three annual campaigns. G&G provided strategic support to identify their unique selling proposition and the best communication methods. They led the campaign management, creative development and production, which included video spots for social media, digital billboards, and banner advertising. The partnership, which started in February 2019, is ongoing, with an investment between $500,000-$1 million.