G&G

visit site

Giants & Gentlemen is a strategy and creative advertising shop based in Toronto. Founded in 2012, the team of 24 specializes in advertising, digital strategy, and marketing strategy. They work primarily with midmarkets and small businesses, specializing in advertising and marketing, hospitality and leisure, and business services.  

Client Insights

Industry Expertise

Retail

40%

Business services

10%

Financial services

10%

Hospitality & leisure

10%

Legal Cannabis

10%

Real estate

10%

eCommerce

10%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 10%

Common Project Size

$200K-$999K 2 projects

Clients

  • RBC (Royal Bank of Canada)

Highlights from Recent Projects

Overall Rating

4.9
5 Reviews

Giants & Gentlemen collaborated with Enercare, a home services provider, to develop a long-term communication strategy. The project involved the creation and management of multiple campaigns, including video spots for social media, digital billboards, and banner advertising. The company also extended the messaging across all communication channels. The team consisted of 7-10 people, including an account team, a creative team, and the company's leadership. The engagement, which began in February 2019, is ongoing. The client invested between $500,000 and $1 million in the project.

In another project, Giants & Gentlemen worked with Dr Oetker Canada Ltd, the largest pizza manufacturer in Canada, to develop a brand strategy. Initially, the company was asked to assist with one brand but was later asked to take on other creative and strategic challenges due to the success of their initial campaign. The team composition varied depending on the project's requirements. The relationship, which began in March 2018, is ongoing.

Giants & Gentlemen also worked with Mac’s Convenience Stores to reinvigorate the Froster brand, a frozen beverage program. The project included in-store execution and the development of radio, out-of-home, and social campaigns. The company also implemented various digital tactics. The team was chosen for the project based on their creative talent and previous work. The client invested over $600,000 in the project, which began in 2014 and is ongoing.

Timeliness

4.7

Service Excellence

4.6

Value

4.2

Would Recommend

4.8