Growth Marketing Werks

Growth Marketing Werks completed a project for Pinnacol Assurance, a workers' compensation insurance company, to recalibrate their go-to-market strategy amidst the COVID-19 pandemic. They developed a comprehensive media plan that spanned digital, broadcast, and print, and included tactics like partnerships, television and radio stations, and other outlets. They also managed media placements and ensured that the company's assets were uploaded to the correct services and partners. The client invested around $200,000 in this ongoing engagement, which started in March 2020.

Growth Marketing Werks was hired by TalentReef, a recruitment platform, to expand their digital marketing efforts. The company wanted to complement their tradeshow- and events-driven lead generation strategy with a digital demand strategy. Growth Marketing Werks ran a vertical campaign to generate leads and nurture qualified inquiries for the sales team. They also ran a horizontal marketing campaign across adjacent industries. The leads from these campaigns were then transferred into the sale cycle. The partnership lasted from November 2019 to September 2022, with an investment of around $100,000 per quarter.

Enstrom Candies, a family-owned business specializing in Almond Toffee and Confections, engaged Growth Marketing Werks to increase brand awareness and drive sales during key holidays. The company also wanted to promote their product as corporate gifts for the Q4 holiday season and support their retail locations throughout the year. Growth Marketing Werks ran a Holiday Awareness campaign, implemented a Consumer Direct Response strategy, targeted corporate decision-makers with a Corporate Direct Response strategy, and focused on driving sales to five retail stores with a Retail Direct Response strategy. They also targeted sales on the Amazon platform. The team size was between 2-5 employees.