Growth Marketing Werks

Growth Marketing Werks worked with Pinnacol Assurance, a workers' compensation insurance company, to recalibrate their go-to-market strategy amidst the COVID-19 pandemic. They developed a multi-faceted media plan that spanned digital, broadcast, and print outlets. The plan detailed the specific tactics to be used, including the websites, partners, television stations, radio stations, and other outlets to be utilized. Growth Marketing Werks also handled the media placements, ensuring that Pinnacol's assets were uploaded to the correct services and partners. The engagement, which began in March 2020, continues to date with the investment totaling around $200,000.

Enstrom Candies, a family-owned business specializing in Almond Toffee and Confections, engaged Growth Marketing Werks to increase brand awareness and drive website sales during key holidays. They also aimed to promote their product as corporate gifts during the Q4 holiday season, support retail locations throughout the year, and leverage Amazon to drive sales. Growth Marketing Werks developed a multi-pronged strategy that included a holiday awareness campaign, consumer direct response, corporate direct response, retail direct response, and Amazon sales targeting. The team of 2-5 employees utilized a variety of tactics such as digital geo-targeting, eCommerce DSP research and analysis, mobile rich media creative research and analysis, and location-based targeting among others.

Growth Marketing Werks was hired by Pinnacol Assurance, Colorado's largest workers' compensation insurance carrier, for media planning and buying. The objective was to increase brand awareness and customer acquisition. Growth Marketing Werks was responsible for developing, negotiating, and managing the media recommendation for the 2023 brand awareness campaign. This involved media plan creation, media partner recommendation, media schedule flowchart, creative spec document, and deployment schedule among other deliverables. They also provided management services including performance analysis, optimization implementations, tracking accuracy, pacing monitoring, and data analysis. The team of 2-5 employees ensured that all paid media campaign functions were managed effectively, including deployment, reporting, analytics, and accounting.