Datomni

Datomni was hired by an IT company to develop a lead generation strategy for their R&D team. The goal was to attract potential clients interested in implementing AI projects in Poland and abroad. The company chose Datomni for their expertise in digital marketing for the IT industry and their ability to generate leads and build brand recognition. Datomni created a lead generation strategy based on a series of meetings to understand the needs and expectations of the company. They then guided the company in preparing an expert case study for sourcing leads. The project involved collaboration between the owner of Datomni and four members of the IT company.

Unali, a social commerce platform, hired Datomni to enhance their content through paid social media. Datomni was chosen for their specialization in this area, compared to other generalist digital agencies. The project began with a discovery phase, after which Datomni made recommendations and discussed implementation and next steps with Unali. The CEO of Unali worked directly with one of the founders of Datomni throughout the project.

An education company hired Datomni to assist with growth strategy, tracking plans, and the creation of a MarTech stack. The goal was to prepare the company for scaling, streamline operations, and optimize customer data usage. Datomni was chosen for their evident experience in these areas. They implemented tracking tools such as GA4 and Segment, designed an omnichannel marketing strategy, and helped integrate sales and marketing by implementing ActiveCampaign and connecting it to Facebook Custom Audiences. They also created a custom scoring engine to facilitate communication with customers at all stages of their journey. The project involved three members of the Datomni team.