Datomni

Datomni was hired by an education company to develop a comprehensive MarTech strategy to streamline operations and maximize customer data usage. Their expertise was evident from the initial discussions. The Datomni team conceptualized and implemented low-level tracking tools such as GA4 and Segment, and developed an omnichannel marketing strategy. The strategy helped the company understand which channel to use for each part of the customer journey and funnel. Datomni also implemented ActiveCampaign and integrated it with Facebook Custom Audiences, merging sales and marketing efforts. They also developed a custom scoring engine to facilitate communication at all stages of the customer journey.

An IT company engaged Datomni for a lead campaign strategy for their R&D team, with the goal of attracting potential clients interested in implementing AI projects in Poland and abroad. Datomni was chosen for their specialization in IT industry marketing and their extensive knowledge in lead generation. They held a series of meetings to understand needs and expectations, and based on this, they developed a lead generation strategy. Datomni's guidelines helped the IT company to prepare an expert case study that was used to source leads. The project involved collaboration between Datomni's owner and four members of the IT company's team.

Unali, a social commerce platform, hired Datomni to boost their content through paid social media. Datomni was chosen for their specific expertise in the field, as opposed to a generalist digital agency. The project began with a discovery phase, followed by the team making recommendations and discussing implementation and next steps. The CEO of Unali worked directly with one of the founders of Datomni for this project.