School of Thought

School of Thought completed a marketing and advertising project for Nanosys, a leading provider of quantum materials. The company sought innovative ideas for their participation in industry events and trade shows. School of Thought proposed about a dozen ideas, three of which were implemented. One notable project was the commissioning of a vibrant mural in downtown Oakland, which was used as a marketing tool to highlight the colorful displays that Nanosys products can create. The project, which ran from May to June 2020, cost a little over $25,000.

School of Thought was hired by Silicon Valley Clean Energy, a public agency providing clean power, to establish new digital channels for engaging residential electricity customers. The company redesigned the agency's website using WordPress and expanded it to incorporate new customer-facing tools. They were also involved in the process all the way through development, working very closely with a third-party developer. The project, which ran from January to June 2020, was completed by a team of 5-6 people.

Demandbase, a B2B marketing technology SaaS firm, engaged School of Thought for a marketing campaign to relaunch the company with a new product. The company needed storytelling and content direction for a fresh way of speaking to their market. School of Thought conducted a discovery phase and creative rounds, ultimately delivering advertising lines for various campaigns. The project, which ran from August to October 2020, cost between $25,000 and $50,000.