The Fantastical

The Fantastical was hired by a health insurance company in Massachusetts to create an advertising campaign that communicated their brand promise to a broad audience. The company had internally developed the creative theme "Moving Forward" and The Fantastical built upon this by adding the dimension "Moving Forward. Together". This was executed through a TV campaign, which expanded into an interactive digital project, using images of people in motion viewed from behind. The client was extremely pleased with their work and continues to use the creative internally.

FIC Restaurants, an 85-year-old family restaurant brand, engaged The Fantastical to revamp their brand image. The Fantastical developed a brand positioning strategy and provided creative direction for the brand image. The team at The Fantastical consisted of 4-5 people, with two primary points of contact. The client was introduced to The Fantastical through a marketing consultant who had worked with one of the head partners at The Fantastical in a previous career. The engagement, which began in November 2018, is ongoing and the client has invested between $100,000-$250,000 in their services.

Helstab Advisory, a management consulting firm for the hospitality and lodging industries, hired The Fantastical to create a strong identity for the newly launched company. The project, which ran from January to March or April of 2016, included creating a graphic identity, building out a website, designing business cards, and developing launch materials. The client had a clear idea of how they wanted to position themselves and The Fantastical helped bring this vision to life. The client chose to work with The Fantastical due to a long-standing relationship from a previous role. The client was pleased with the outcome and the website was launched a little later.