Looking for a top UX strategy firm in New York City?

If you don't have a UX strategy, consider hiring a UX agency to help you create one. UX strategies guide decision making at small and large companies – from deciding what products to design and develop, to what features to add, to what to prioritize for continuous improvement.

Hiring a UX strategy company helps you define the guidelines for product design and development decision making long term. Look for a user experience agency that offers UX strategy services to help you define your goals for building great user experiences across your products.

To assist you in your search for a partner, we’ve compiled this list of the top UX strategy agencies in New York City. Browse descriptions, feedback, and awards to find which can best suit your company’s needs. If you need more support, tell us about your project, and we'll match you with recommended companies.

List of the Best New York City UX Strategy Experts

  • 1
    $25,000+
    10 - 49 Employees
    New York NY

    Momentum Design Lab is based in Silicon Valley, with offices also located in New York City and London. The approximately 30-person company, which was founded in 2002, principally works on UX/CX for digital product design. Momentum assists by delivering digital product innovation, customer experience management, and digital transformation programs using their design thinking and technology-driven approaches. Momentum specializes in financial services, healthcare, high technology and software startups, and cx/ad/marketing technologies.

    Clients
    SAP
    Oracle
    Facebook
    Fiserv
    Industries
    Notable Project

    Momentum worked with a large CX product company to develop UX designs and strategies that increased user engagement. They worked with their EVP of product management to understand the customer needs and delivered quick design prototypes within weeks. Momentum delivered high-quality ideas and responded with a quality product prototype.

    "They were highly responsive and delivered against a tight deadline." – EVP of Product Management, CX Company

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  • 2
    $10,000+
    250 - 999 Employees
    Brooklyn NY

    Five is web and mobile app development agency headquartered in New York with offices in Croatia. The 50+ person product team has been creating stunning, award-winning mobile products since 2008.

    Clients
    Marriott International
    Penguin Random House
    Rosetta Stone
    Squarespace
    Industries
    Notable Project

    Five paired with a prominent language app to revamp their mobile user experience, from back to frontend. Thanks to the team’s customer-centric design approach, mobile downloads have more than doubled since the app’s relaunch. Five also delivered their work ahead of schedule and under budget, surpassing all expectations.

    "They’re a lot more than a vendor; Five truly is a partner." – Head of Consumer Division, Language App

  • 3
    $10,000+
    1,000 - 9,999 Employees
    New York NY

    Andersen, or A-Soft, is a development and IT company based in Minsk, Belarus with additional offices in Russia, Finland, Ukraine, and the U.S. Employing over 1,500 people, Andersen was founded in 2007 and serves enterprise, mid-market, and small business clients. They specialize in BI and Big Data consulting and mobile app and custom software development.

    Clients
    Kaspersky Lab
    Samsung
    Marvel
    Media Markt
    Industries
    Notable Project

    Andersen partnered with a health technology company to develop a web app that needed frontend refactoring. They provided PHP Laravel development for the web app and supplied Ionic applications that run using data from the client's database. Andersen's expertise and reliable development work allowed several third-party platforms to have API integrations with the app. 

    “The communication has been very good. Having a consistent team and dedicated resources on the project has been an advantage. They are skilled and have a very good work ethic and morale. We get replies even on weekends.” – CEO, Health Technology Company

  • 4
    $100,000+
    50 - 249 Employees
    New York NY

    ArcTouch was founded in 2008 and has offices in San Francisco, Calif., New York, and Florianópolis, Brazil. They excel at app development, blockchain, and UX/UI design. They guide their enterprise clients through the app building process by defining a strategy for the best user experience, planning the visual design, developing and testing the prototype, and ensuring optimization and growth.

    Clients
    Yahoo!
    Adidas
    Audi
    3M
    Industries
    Notable Project

    A California-based content discovery startup hired ArcTouch to design a content discovery platform and iOS app. They provided feedback on the startup's user stories, created wireframes, and developed the platform and app. The project was completed ahead of schedule.

    “We’re astonished at the quality of the work. We’re a small company, and we weren’t expecting the same level of service a Fortune 500 company might enjoy. We were amazed by their design and the effort that went into every screen.” – Senior Project Manger, Content Discovery Startup

  • 5
    $50,000+
    50 - 249 Employees
    New York NY

    XWP is a web agency founded in Chelsea, Australia in 2005 with over 50 employees. They offer web development, web design, and UX/UI design solutions to mid-market and enterprise-level clients in the fields of IT and media.

    Clients
    Google
    Rolling Stone
    NOVA Entertainment
    Industries
    Notable Project

    XWP developed a WordPress plugin for a large tech company. The company had XWP write the code of the plugin. The plugin has since had over half a million installs since its release.

    “XWP is versatile in being able to identify external or internal talent needed at any moment in time for anything, from extra plugin development to catering an event and everything that happens in between.” - Partner Development Manager, Large Tech Company

  • 6
    $10,000+
    10 - 49 Employees
    Brooklyn NY

    L+R is an international design & technology studio and boutique strategy consulting firm founded in Brooklyn, New York City in 2012. The firm is made up of 25 skilled strategy, design and technology consultants, specializing in brand identity systems, go-to-market strategy consulting, technology strategy, UX/UI design, and next-generation mobile application development. They have offices in Brooklyn, Barcelona, Los Angeles and Milan and work with middle-market and Fortune 500 clients.

    Clients
    Amazon Web Services
    The Ad Council
    The Estée Lauder Companies
    GE
    Notable Project

    L+R developed a brand identity system, led software engineering, and executed a go-to-market strategy to facilitate a unique tenant engagement platform leveraging advanced mobile technologies and humanist principles. The team identified brand values, designed UX/UI and built a mobile application. The strategic initiative created new opportunities for the company's key stakeholders and garnered achievements as an industry-leading platform.

    "Thanks to the reliable and creative support provided by the L+R team, the company was able to hit all of their milestones for the year 2020." – Real Estate Company

  • 7
    $25,000+
    50 - 249 Employees
    New York NY

    DOOR3 is a software development company headquartered in New York, NY. Founded in 2002, DOOR3 has grown to a team of about 60 employees that serves mostly enterprise and mid-market business. They provide software, web, and mobile app development, UX/UI design, and enterprise app modernization.

    Clients
    HP
    Morgan Stanley
    FreshDirect
    AIG
    Industries
    Notable Project

    DOOR3 partnered with a medical device company to help in the planning phase of redesigning three websites. DOOR3 was involved with the research and discovery phase, helping the client identify the information needed on each site, content infrastructure, and navigation. All three websites were created on Drupal but DOOR3 was not involved in that phase of the project.

    “We selected them because we felt, during the presentation, that they had a really strong user experience approach, and I think the output that we had on the site definitely validated that.” – Former Digital Marketing Manager, Medical Device Company

  • 8
    $25,000+
    50 - 249 Employees
    New York NY

    Thoughtbot is a web and mobile app development company based in Boston, MA with offices in Austin, San Francisco, New York, Raleigh, Washington D.C, and London. Since 2003, this 50+ team has delivered empowering digital solutions to enterprise-level and small companies alike.

    Clients
    LOLA
    LevelUp
    Tile
    Code Climate
    Industries
    Notable Project

    Thoughtbot’s team helped the client develop a custom software solution aimed at enhancing consumer advocacy. With deliverables mostly on the back-end, the client valued the estimable coding skills, rapid completion time, and commitment to quality.

    “They provide a consistent level of service that I haven’t seen from agencies or even our in-house team. Their engineering standards, development standards, and the way that they have that consistently through their team is very impressive.” – Head of Product, Consumer Interest Nonprofit

  • 9
    $75,000+
    50 - 249 Employees
    New York NY

    Blue Label Labs is a 64-person digital product development agency based in New York City with offices in Seattle and San Francisco. They build the right product by bringing together the expertise of the client, product knowledge, and iterative customer feedback. Since their founding in 2009, they have built and transformed over 300 businesses through strategy, design, and development. Their client ranges from startup entrepreneurs to Fortune 500s.

    Clients
    Bloomberg
    Pender
    Paypal
    The United Nations
    Industries
    Notable Project

    Blue Label Labs both consulted for and developed an iOS and Android mobile app for an experience management platform. The client enjoyed the positive responses from app users, loved the team’s responsiveness, and referred to their project management as “excellent.”

    "They feel like they’re an extension of our team, and I can pick up the phone at any time and get a response." – Product Manager, Market Research Firm

  • 10
    $50,000+
    10 - 49 Employees
    New York NY

    Dom & Tom was founded in 2009 and has offices around the U.S. in New York, Chicago, and Los Angeles. They are an end-to-end digital product development agency that focuses on emerging technologies. Their team of 100+ created over 120 native mobile apps and worked on 400+ web projects. They specialize in research and planning, UX strategy and design, engineering, QA (quality assurance), and deployment.

    Clients
    McDonald’s
    CNN
    Priceline.com
    Hearst
    Industries
    Notable Project

    Dom & Tom worked with a digital agency for a website redesign. Dom & Tom designed and tested code for requested features for the site. The agency felt that the Dom & Tom team was responsive and displayed impressive attention to detail. 

    “Their staff was incredibly helpful. They follow up and they’re very attentive. They worked relentlessly to help us complete this project on time and within budget, which was phenomenal.” – Project Manager, Digital Agency

  • 11
    $25,000+
    10 - 49 Employees
    New York NY

    Wolf&Whale is a UX/UI consultancy founded in 2013 and located in New York. The team of fewer than 50 employees offers UX/UI design, branding, and web development services. Their clients primarily include midmarket businesses in the business services, arts, entertainment, and music, and consumer products and services industries.

    Clients
    WeWork
    GoDaddy
    Pax Vaporizer
    Petrolicious
    Industries
    Notable Project

    Wolf&Whale redesigned a mobie app and developed a website for a haircut services provider. The team worked quickly, and their efforts were integral to the project’s success. 

    “We were satisfied with the quality and timeliness of the project.” – CEO, Haircut Services Provider

  • 12
    $5,000+
    250 - 999 Employees
    Princeton NJ

    NewAgeSMB is a full-stack iOS, Android, and web development company based in Princeton, N.J. The company, founded in 1994, has more than 45 employees and provides mobile app development, UX/UI design, and web development services to companies and institutions in various industries.

    Clients
    Comcast
    Pfizer
    Boeing
    Industries
    Notable Project

    A car wash startup hired NewAgeSMB to develop its website and its Android and iOS mobile apps for customers and washers. NewAgeSMB delivered both the website and the apps and are now continuing to provide maintenance services.

    "The team took my vision and made it into a product." - CEO, Car Wash Startup 

  • 13
    $25,000+
    50 - 249 Employees
    New York NY

    Mobile app development company Tapptitude has offices in Romania, the US, and London. The team of 40+ employees specializes in iOS and Android app development and offers UX/UI design, IT strategy consulting, and web development. Founded in 2013, Tapptitude mainly works with small businesses and startups in the real estate, automotive, and arts and entertainment industries.

    Clients
    Honda
    Vias Wine
    SmartDreamers
    Dine Market
    Industries
    Notable Project

    Tapptitude developed an app prototype for a food ordering company. They executed the food ordering company’s vision perfectly and were retained to develop the full product. Some app features Tapptitude developed included platform signup, payment systems, and restaurant menu integration.

    “The proof that I’ve been happy with Tapptitude is that we’ve continued working long-term, even though I’ve had the option to use in-house developers. I felt that the communication was great and, most importantly, the quality Tapptitude provides is amazing, as is the communication.” – CEO, Food Ordering App

  • 14
    $50,000+
    50 - 249 Employees
    New York NY

    Koombea is a digital product development company headquartered in New York with locations in Miami, San Francisco, and Barranquilla, Columbia. Founded in 2007, the company has a current team of around 100, specializing in custom software development, web development, and mobile app development. They primarily serve midmarket businesses in the IT, healthcare, and education industries.

    Clients
    Disney
    WellMatch
    Sendgrid
    OpenEd
    Industries
    Notable Project

    Koombea transitioned a home improvement company's e-commerce website to Shopify Plus. Using Ruby on Rails, the team created an intermediate platform to facilitate the migration between Shopify and the client's back office. Since launching the new site, the client's sales have skyrocketed.

    "We have the most stable e-commerce platform. We had a huge increase of 700% in sales." — CIO, Home Improvement Company

  • 15
    $50,000+
    10 - 49 Employees
    New York NY

    noformat is a strategic design agency based in New York City. The agency, founded in 2001, has a team of more than 15 that provides web design, UX/UI design, web development, mobile app development, graphic design, logo, print design, and packaging design services. noformat serves mid-market and other-sized companies in various industries that include advertising & marketing, arts & entertainment, and business services.

    Clients
    Coca-Cola
    Heineken
    Capital One
    Grand Marnier
    Industries
    Notable Project

    A startup high school hired noformat to build their brand and create awareness about themselves to their target market. noformat worked with the school in defining their brand identity which they then implemented into the high school's web design. They built the website on WordPress to be SEO-friendly, implemented a unique tuition calculator and class schedule functionalities, and populated the website with content geared towards prospective students and their families. The resulting website attracted a large number of students for enrollment, as well as applicants for various work positions.

    "At every stage in the process, it was extremely clear where we were and what still needed to be done." - Marketing & Communications Manager, Startup High School

  • 16
    $25,000+
    10 - 49 Employees
    New York NY

    Perpetual is a software product innovation and development company based in New York City. Founded in 2012, Perpetual's team of around 25 employees provides a wide range of services including UX/UI design, web design, mobile and custom software development, IT staff augmentation, product design, and more.

    Clients
    Massachusetts Institute of Technology (MIT)
    ELLE
    Reuters
    TeachForIndia
    Industries
    Notable Project

    Perpetual is working with this financial services firm to assist in rebuilding its UI. The team planned the entire project, from the mockups to the detailed specs, and produced a .NET-based, real-time news services application, which is currently being QA tested by Perpetual.

    "Users have received the platform extremely well. We’re very excited about how well it’s performing. We haven’t experienced any technical issues." – Product Management, Financial Services Firm

  • 17
    $25,000+
    2 - 9 Employees
    New York NY

    Lickability is a New York-based boutique software studio founded in 2009. Their 7-person team offers services in mobile app development and wearable app development, along with application testing, management, and support.

    Clients
    The New Yorker
    The Atlantic
    Meetup
    Grouper
    Industries
    Notable Project

    A media company hired Lickability to support their development team for an iOS application. They assisted with the overall architecture, feature set, and task prioritization. The client is pleased with the final product.

    “One of the things they were good at bringing into the project was a sense of organization and definition.” – Director of Project Engineering, Media Company
     

  • 18
    $75,000+
    10 - 49 Employees
    New York NY

    BeCurious Studio is a design and development agency founded in 2018. They have a team of around 5 employees. Based in New York, they provide UX/UI and web design services, along with mobile app development. 

    Clients
    Metechi
    Telus Health
    Edmunds
    Microsoft
    Industries
    Notable Project

    BeCurious Studio developed a mobile app for a sports payment platform. They handled the UX/UI design. Their work was successfully completed and the client had a positive experience. 

    "I've worked with many design and development teams in my career and BeCurious stands out in their ability to quickly understand business context." – CEO, Sports Payment Platform

  • 19
    $25,000+
    50 - 249 Employees
    New York NY

    With offices in New York, Walpole, Mass., and Boston, AppsChopper is a creative mobile app development company. It was founded in 2011 and employs a team of more than 50 experts. AppsChopper specializes in mobile app development, UX/UI design, strategy, and marketing services. Its client base mainly is comprised of mid-sized companies.

    Clients
    Joaquín Marcos
    Kypros Kypri
    Sohail Al Marzouqi
    Grant Hsu
    Industries
    Notable Project

    AppsChopper developed a shopping app for an investment firm. The app helps people buy groceries and other things online. AppChopper's high-caliber deliverable has received positive feedback internally and from users alike.

    "The AppsChopper team was absolutely dedicated to delivering unique, top-notch products. They delivered what they promise, and provided true value for our money."–Marketing Executive, Investment Firm

  • 20
    $10,000+
    10 - 49 Employees
    New York NY

    Appetizer Mobile is a digital marketing and application developer headquartered in New York. The company was founded in 2009 and consists of 17 employees. They specialize in mobile app development, UX/UI design, and enterprise app modernization, and work heavily with companies in the entertainment, gaming, and business services industries.

    Clients
    Sony Music
    Jim Girardi
    NBA
    CityJet
    Industries
    Notable Project

    Appetizer Mobile debugged and helped with development for a company that was creating a dating app. Their work included adding new features that improved the app’s functionality.

    “It has been a very collaborative process. They listen to our needs, provide solutions, and take our feedback into account.” – Co-Founder, Dating App

  • 21
    $50,000+
    10 - 49 Employees
    Morristown NJ

    eDesign Interactive is a digital experience agency headquartered in Morristown, NJ. Founded in 2004 with a team of 30+, they create websites, digital strategy, and interactive campaigns across multiple industries.

    Clients
    Welch’s Fruit Snacks
    Sabra
    Sun-Maid
    Frost King
    Industries
    Notable Project

    eDesign Interactive relaunched a prominent food company's national website. They streamlined the site's UX, made the site bilingual, and holistically updated the brand's digital presence. Their work helped the client achieved a nearly 50% growth rate over the next year. 

    "They performed sophisticated work that I would expect from a highly established digital marketing web asset agency, but there was also a personal touch in their responses and the rapport" – Associate Marketing Director, Food Company

  • 22
    $25,000+
    10 - 49 Employees
    Great Neck NY

    Swiss Commerce is an app development and performance marketing agency headquartered in Great Neck, N.Y. The company was founded in 1998 and has a team of 8 who specialize in UX/UI design, web development, and digital strategy. They mostly work with small businesses and mid-market clients in the business services, consumer products & services, and real estate industries. 
     

    Clients
    American Airlines
    CBRE
    Google
    Industries
    Notable Project

    Swiss Commerce developed and designed an app for a staffing platform. The client wanted to create a marketplace where meeting planners can connect with potential staff. They built the app using InVision, and integrated it with Amazon and Google services. After launching the app, the client has received positive feedback.

    “The response is excellent, and users cite how necessary this kind of app is to the industry. Experts in the industry are impressed by how well thought out the app is.” – President, Staffing Platform
     

  • 23
    $10,000+
    10 - 49 Employees
    Parsippany-Troy Hills NJ

    Origami Studios is a mobile application development company headquartered in Parsippany, NJ with additional locations in San Diego, and Lahore, Pakistan. Founded in 2012, they now have about 16 employees. Their services include mobile app and e-commerce development as well as UX/UI design for small to enterprise-sized clients in the advertising and marketing, business services, and gaming industries.

    Clients
    Shell
    Nestle
    Johnson & Johnson
    Industries
    Notable Project

    Origami Studios provided full stack development services to create an Android and iOS app for a health management company. They managed servers and the platform in app stores. Their responsiveness and ability to satisfy technical requirements resulted in a successful partnership.

    "They are working so closely with your tech needs and respond in a short period." — Co-Founder & CEO, Health Management Company

  • 24
    $10,000+
    2 - 9 Employees
    New York NY

    Studio Simpatico is a design and digital studio based in New York City. Founded in 2017, the small team of 4 specializes in UX/UI design, branding, web design, and more. They primarily work with small businesses, focusing on advertising and media, financial services, and media.

     

    Clients
    OK! Magazine
    Conde Nast
    Sempre Health
    3D Robotics
    Industries
    Notable Project

    Studio Simpatico worked on WordPress web design for a health-tech company. They built a WordPress site from scratch with new templates and created custom graphics. They also helped migrate and launch the site. The client appreciated the positive feedback the project received.

    “Our customers, peers, and friends all said that site looks fantastic and provided a lot of positive feedback.” – CTO, Health-Tech Company

  • 25
    $25,000+
    10 - 49 Employees
    New York NY

    Established in 2016, Adchitects creates websites, mobile app designs, shops and brands. Its team of around 10 is based in Poznan, Poland and specializes in web design, web development, and branding services for clients of all sizes across a variety of industries.

    Clients
    Dawn Foods
    Ground Labs
    Hansair
    Huddly
    Industries
    Notable Project

    Adchitects built a website and mobile app from scratch for a social app company. They were fully responsible for the UX and UI design of each product and used WordPress to build the client's website. The client was impressed with their transparency and communication. 

    "They’re very transparent about project scope and timelines. They have good service and communication skills, and the team is always very polite and friendly. They care about their customers." – CEO & Founder, Social App Company

  • 26
    $50,000+
    50 - 249 Employees
    New York NY

    ustwo is a digital design studio based in London with around 250 employees. Since its start in 2004, the team has provided web design and development, e-commerce development, mobile development, and UX/UI design services for large companies in a variety of industries.  

    Clients
    Ford
    Google
    Lush
    NBC
    Industries
    Notable Project

    ustwo partnered with a large bank to assist with a geolocation-based project. The team provided UX strategies to use in the development of the prototype. They pleased the client with their productive work ethic and range of skills.

    “Their ability to move very quickly was something that set them apart when we were observing how they work. They had a fantastic developer with us early who was great regarding business.” — Executive Manager, Large Bank

  • 27
    $5,000+
    10 - 49 Employees
    New York NY

    The Story is a design and innovation firm founded in 2009. It's located in Warsaw, Poland, with a second location in St. Petersburg, Russia and serve the healthcare and finance industries. The Story employs a team of 6 that specializes in UX/UI design, custom software development, and branding. 

    Clients
    PwC Poland
    National Institute for Museums and Public Collections
    City of Warsaw
    Industries
    Notable Project

    The Story redesigned the user interface of a company website to reflect new services. The new website is optimized using AWS and available worldwide.

     

  • 29
    $25,000+
    10 - 49 Employees
    Red Bank NJ

    DefinedLogic is a UX agency based in Red Bank, New Jersey founded in 2002. Their team of 58 employees specializes in UX/UI design, digital strategy, and IT strategy consulting.

    Clients
    ADT
    Boston Mutual
    Humana
    AT&T
    Industries
    Notable Project

    DefinedLogic ran a digital marketing campaign for a B2B company. Their team pulled data from email programs and built a 9-page custom dashboard with performance data. The campaign led to an increase in web traffic and more cost-efficient strategy.

    “The workflow between our teams is effective. DefinedLogic holds a weekly meeting to report results and identify action items.” –Digital Marketing Manager, B2B Company

  • 30
    Undisclosed
    50 - 249 Employees
    New York NY

    Alley Interactive is a web development firm based in New York City with an additional office in Burlington, Vt. Founded in 2010, the team of 73 specializes in web development, web design and UX/UI design. They work primarily with midmarket clients in the media industry.

    Clients
    New York Post
    Brookings
    Georgetown University Health Policy Institute
    The Nature Conservancy
    Industries
    Notable Project

    Alley Interactive worked on WordPress implementation for a nonprofit research agency. They consolidated content from several websites and databases onto a single WordPress site and CMS. The project included back-end development, data migration, and ongoing support. The client appreciated their direct communication throughout the project.

    “If we have a question or see a bug, you're talking directly to the person that knows how to fix it. They're not so caught up in the code that they can't communicate effectively with clients.” – Associate Director, Nonprofit Research Agency

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