Selma Digital

Selma Digital was engaged by YCharts, a financial software company, to create a website that appeals to multiple audiences, add flexibility to their WordPress environment, and update their visual brand. The team of 2-5 employees at Selma Digital delivered a new, optimized marketing site on the WordPress platform with a fixed number of modules for reuse and creation of new pages. They also integrated Hubspot, migrated all blog posts, managed hosting, and remained available for follow-up consultations post-launch. The project was completed successfully and met the client's objectives.

In another project, Selma Digital worked with an energy and natural resources company that invests in early-stage technology companies. The company's founder hired Selma Digital to build an interactive website for a portfolio company, construct a health tech product for another portfolio company, and create marketing collateral to raise capital. The Selma Digital team developed a brand identity, collaborated with the product team to design and build an alpha version of the health tech/media platform, and tested, iterated, and built new features. The project was completed to the satisfaction of the client.

Selma Digital was also hired by a hedge fund to develop a design system for internal business applications, design a best-in-class risk management UI, and develop design best practices for distributed development teams. The team at Selma Digital developed a design system, a component library, and design best practices to visually integrate various applications. They provided more direct UI/UX design and user research for key applications, including the security master and risk portal applications. The project was executed successfully and met the client's goals.