noformat is a strategic design agency based in New York City. The agency, founded in 2001, has a team of more than 15 that provides web design, UX/UI design, web development, mobile app development, graphic design, logo, print design, and packaging design services. noformat serves mid-market and other-sized companies in various industries that include advertising & marketing, arts & entertainment, and business services.
A startup high school hired noformat to build their brand and create awareness about themselves to their target market. noformat worked with the school in defining their brand identity which they then implemented into the high school's web design. They built the website on WordPress to be SEO-friendly, implemented a unique tuition calculator and class schedule functionalities, and populated the website with content geared towards prospective students and their families. The resulting website attracted a large number of students for enrollment, as well as applicants for various work positions.
"At every stage in the process, it was extremely clear where we were and what still needed to be done." - Marketing & Communications Manager, Startup High School