Cake & Arrow

Cake & Arrow was commissioned by Texas Mutual, a workers' compensation insurance company, to develop an IT security roadmap. The project involved understanding the enterprise's needs and pain points through staff interviews and on-site visits. Over the course of four months, Cake & Arrow engaged with the client multiple times to gather necessary information. The end result was a comprehensive roadmap, along with presentations and recordings detailing the engagement and future plans. The project, managed by a senior product manager, cost around $150,000.

Insuresoft, an insurance company, sought the expertise of Cake & Arrow for a complete redesign of their policyholder software's user interface and user experience. After understanding the existing product and required functionalities, Cake & Arrow proposed three design options. The selected design was then detailed using Figma to deliver the final UI/UX design. The project, which cost between $125,000 and $150,000, involved a project manager, a software architect, and a business analyst from Cake & Arrow.

Cake & Arrow was hired by a communication surveillance company to redesign their platform's UI/UX and conduct market research. The project involved a full redesign of the UI, development of user research, design tools and kits, user personas, and a full UI toolkit competent library. Cake & Arrow conducted market research, evaluated competitors, and interviewed current and former customers to understand their reasons for choosing the client's platform. The project, which cost $800,000, was carried out over a year and involved a team of 6-8 members from Cake & Arrow.