Five, an Endava company

Five, an Endava company, was hired by Sanofi, a pharmaceutical company, for strategic consulting in the launch of their new healthcare app. The app provides real-time information about air pollution and different allergens, enabling users to record symptoms and determine allergy triggers. Five's involvement included growth hacking, data analysis from a pilot program, and auditing the app design to create the best launch strategy. The project ran from June 2020 to January 2021, with an investment of between $150,000–$250,000. The team size was around ten people, including a project manager.

Five was engaged by a college admissions app for user acquisition across different social media channels, Google ads, and Apple search ads. The goal was to lower the cost per install below industry standards. Five managed the user acquisition campaign entirely, optimizing different channels by testing new campaigns and modifying or pausing existing ones. They also optimized the client's Apple Store and Google Play Store page to attract more downloads. The team included a growth analyst, designers, and editors.

Artis, a mobile app that assists high school students and their families navigate the college admissions process in the US, hired Five to address their user acquisition strategy. The main deliverable was to create a sales funnel to drive traffic to the app on Google Play and App Store, with a goal of achieving 10,000 unique installs. Five spent a lot of time understanding the target audience and their unique pain points. They collaborated with the client in creating the creatives, copies, and visuals. The collaboration started in June 2020, with an investment of around $40,000–$50,000, and is ongoing. The team includes a user acquisition specialist and business development personnel.