FROM: The Digital Transformation Agency

FROM: The Digital Transformation Agency was hired by Tarsus, a company that runs events and provides education for medical professionals, to collect customer data and develop a digital strategy. The agency interviewed 24 Tarsus customers and created a customer journey map and four customer personas. They also identified potential strategic opportunities for Tarsus. The project was marked by a good value for cost and the effective use of 2-5 employees from the agency. The key findings and customer personas provided valuable insights for Tarsus about their customer's expectations and potential product development.

Rate My Professors, a company that collects and provides professor reviews to college students, engaged FROM: The Digital Transformation Agency for market research to increase user base, engage professors, and provide custom reports to university partners. The agency interviewed professors from different universities to assess their opinion of the RateMyProfessors platform and provided recommendations for integration of feedback and potential opportunities for a White Label product. The project was marked by high ratings, affordable pricing, value for cost, and alignment of company values with 2-5 employees from the agency involved.

The Human Capital Management company, ADP, hired FROM: The Digital Transformation Agency to overhaul their product's UX/UI to make it more user-friendly for small businesses. The agency was responsible for a complete redesign of the small business payroll project, including usability research and user testing. The project was marked by a great culture fit, good value for cost, and a user-centric approach with 6-10 employees from the agency involved. The redesigned product suite and key pages significantly improved the usability and user experience of ADP's product.