The Chicago-based Weinstein Organization is a full-service marketing and communications agency. Their 15 employees focus on large-scale campaigns for much larger firms, especially in the insurance and finance sectors. The Weinstein Organization uses a broad variety of marketing tools in their approach, from local flyers and direct marketing to television, social media, and mobile platforms.
A large office supply chain needed to create specific marketing content for each of its stores' needs, which varied around the country. The Weinstein Organization helped them automate the marketing process, and created a platform that worked with the firm's internal system to deliver what individual locations required. This platform is still used for the local marketing process, and The Weinstein Organization also revamped the conventional, firm-wide marketing approach.
"The results have been amazing, and we have great success with the tool. Weinstein has added millions of dollars of incremental sales to our company." - Project Manager, Office Supply Chain