XploraBG

XploraBG collaborated with GRIFID Hotels to increase brand awareness and drive bookings through digital marketing campaigns. The project involved the development of a targeted approach for Google and Meta campaigns, setting up, launching, and managing Google Performance Max and Google Search campaigns, and creating, launching, and optimizing Meta campaigns. Continuous tracking, analysis, and reporting of campaign effectiveness, bookings, and return on investment were also part of the project's key deliverables. XploraBG's efforts resulted in enhanced online presence and engagement, increased brand awareness, and a significant boost in hotel bookings.

FashionAcademy Bulgaria engaged XploraBG to help position their website in top Google searches, run paid ads, and add structure to their selling process. XploraBG provided Google Ads, Meta Ads, reporting, and business advice services. They also offered ad reports, copies, setups, ideas, and market positioning. The engagement, which began in March 2025, is ongoing, and FashionAcademy Bulgaria has invested around $10,000 in the project. The collaboration with XploraBG has been a great cultural fit, offering good value for the cost and aligning with the company's values.

Europcar Bulgaria, the leading car rental company in Europe, hired XploraBG to increase brand awareness, organic traffic, and conversion rates through PPC campaigns across Google Ads and Meta Ads. The project also included content creation for Facebook and email marketing campaigns. XploraBG's comprehensive approach started with a detailed audit before taking over the daily management of the PPC campaigns. The collaboration was successful, marked by proactive and transparent communication from the project manager, Nedelina Kirilova. As a result, Europcar Bulgaria saw a significant increase in brand awareness, traffic, and engagement.