Snoika

Snoika was commissioned by a privacy platform for secure digital communication and collaboration to conduct market research. The purpose was to discern how privacy-centric users converse about secure email and encrypted communication tools on platforms such as Reddit. The primary aim was to enhance visibility within such dialogues, avoiding blatant promotional tactics. Selected for their cultural fit, competitive pricing, and the value for cost, Snoika deployed a team of 2-5 members for the project.

Snoika's role in this was twofold: research and analysis. The company delved through Reddit and other forums to find discussions on secure email, privacy tools, encrypted calendars, and alternative providers. The team mapped out the relevant subreddits and scrutinized recurring questions and objections. They then turned this raw data into a thorough understanding of how the privacy platform's brand could increase its visibility subtly without coming across as promotional.

Their work yielded significant benefits. The key deliverables were subreddit mapping, community research, user concern analysis, visibility recommendations, and content suggestions based on real discussions. By understanding the community's needs and concerns deeper, the privacy platform could greatly increase its reach and impact, highlighting Snoika's value and effectiveness. The client's choice in Snoika proved to be a boon, with the outcome serving as evidence of the company's expertise, their understanding of business needs, and their ability to deliver effective solutions. They did all this while staying within budget, further emphasising their worth.